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Survey: main obstacles when selling 'Made in Italy' products in 2014, by area

This chart illustrates the main reasons why it was hard to sell or resell 'Made in Italy' products in 2014 both in the Italian and foreign market. As of the survey period, the great majority of respondents mentioned the high price as the main obstacle both in Italy (77 percent) and in the foreign market (68 percent).

Which are those factors that make hard selling or reselling 'Made in Italy' products?

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Release date

November 2014


Worldwide, Italy

Survey time period


Number of respondents

201 respondents

Special properties

respondents are international footwear buyers.

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original survey question was phrased by the source as follows: "E quali fattori rendono oggi difficile o faticoso rivendere il Made in Italy? Può indicare anche più fattori".
Multiple answers were possible.

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