Large banks benchmarking social media campaigns in Italy 2016

This statistic displays the results of a survey on large banks adopting key performance indicators (KPIs) to analyze the effectiveness of campaigns conducted on social media in Italy in 2016. During the survey period, it was found that 75 percent of the respondents reported to use key performance indexes.

Is the bank adopting Key Performance Indicators (KPIs) to analyze the effectiveness of campaigns conducted on social media?

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Release date

March 2017



Survey time period

July to August 2016

Number of respondents

21 respondents

Method of interview


Supplementary notes

This question was phrased by the source as follows: La banca sta già adottando metriche (KPI) per misurare l’efficacia delle campagne realizzate sui social media?".

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