TV households in India 2018-2023

Technological advancements like DTH and IPTV combined with the ever-changing content of the Indian television have had a positive impact on the television industry in the nation. The number of television households in the south Asian country was estimated to be over 200 million in financial year 2023. People in the country are making a switch from analog connections to direct-to-home television in order to get access to more variety and better quality for the same price range. There were almost 65 million direct to home subscribers across the country in fiscal year 2017.

More channels, more choice

With 900 channels to choose from, people are spoilt for choice with categories ranging from regional TV shows, to international shows and general entertainment categories and so on. The Hindi general entertainment category channel “Dangal” had over one billion weekly impressions in 2019. The Hindi-speaking market dominates the viewership of the television industry with over ten billion impressions in 2017.

Daily entertainment

With an average of almost four hours spent watching television every day, the television viewership has been on the rise. Despite the availability of cheap data and the rise of entertainment streams like Netflix and Hotstar, the dedication and comfort of having the evening Chai in front of the television seems irreplaceable.

Number of TV households in India from FY 2018 to FY 2023

Number of TV households in millions
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Release date

September 2018



Survey time period

FY 2018

Special properties

India's financial year begins in April and ends in March. For example, FY 2018 started in April 2017 and ended in March 2018.

Supplementary notes

* Forecasted.

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Statistics on "Television industry in India"

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