Technological advancements like DTH and IPTV combined with the ever-changing content of the Indian television have had a positive impact on the television industry in the nation. The number of television households in the south Asian country grew over 200 million in 2020. People in the country are making a switch from analog connections to direct-to-home television in order to get access to more variety and better quality for the same price range.
More channels, more choice
With 900 channels to choose from, people are spoilt for choice with categories ranging from regional TV shows, to international shows and general entertainment categories and so on. The Hindi general entertainment category channel “Dangal” had over one billion weekly impressions in 2019. The Hindi-speaking market dominates the viewership of the television industry with over ten billion impressions in 2017.
With an average of almost four hours spent watching television every day, the television viewership has been on the rise. Despite the availability of cheap data and the rise of entertainment streams like Netflix and Hotstar, the dedication and comfort of having the evening Chai in front of the television seems irreplaceable.
Number of TV households in India in from 2016 to 2020
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BARC. (April 15, 2021). Number of TV households in India in from 2016 to 2020 (in millions) [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/694806/india-tv-households/
BARC. "Number of TV households in India in from 2016 to 2020 (in millions)." Chart. April 15, 2021. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/694806/india-tv-households/
BARC. (2021). Number of TV households in India in from 2016 to 2020 (in millions). Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/694806/india-tv-households/
BARC. "Number of Tv Households in India in from 2016 to 2020 (in Millions)." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/694806/india-tv-households/
BARC, Number of TV households in India in from 2016 to 2020 (in millions) Statista, https://www.statista.com/statistics/694806/india-tv-households/ (last visited July 03, 2022)