This statistic presents the most common ways in which Amazon has affected shopping behavior among digital buyers in China, the United States, and the United Kingdom as of September 2016. During the survey period, 44.7 percent of U.S. respondents stated that they started their product search at Amazon.
Ways in which Amazon has affected shopping behavior among digital buyers in selected countries as of September 2016
This statistic presents the most common ways in which Amazon has affected shopping behavior among digital buyers in China, the United States, and the United Kingdom as of September 2016. During the survey period, 44.7 percent of U.S. respondents stated that they started their product search at Amazon.
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| China | United States | UK | |
|---|---|---|---|
| I start my product search at Amazon | 61.2% | 44.7% | 37.5% |
| I check prices on Amazon | 58.3% | 58.9% | 49.4% |
| I shop less often at retail stores | 24.1% | 37.4% | 28.5% |
| I shop less often at other retailer sites | 21.8% | 24.3% | 16.6% |
| My shopping behavior is not influenced by shopping with Amazon | 19.8% | 17.8% | 22.5% |
| I only shop on Amazon | 16.6% | 7% | 5.8% |
| I stopped shopping at retail stores | 3.1% | 3.3% | 2.7% |
| I stopped shopping at other retail sites | 2.3% | 2.9% | 1.9% |
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