Ways in which Amazon has affected shopping behavior among digital buyers in selected countries as of September 2016

Amazon influence on digital buyers in leading markets 2016 This statistic presents the most common ways in which Amazon has affected shopping behavior among digital buyers in China, the United States, and the United Kingdom as of September 2016. During the survey period, 44.7 percent of U.S. respondents stated that they started their product search at Amazon.
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ChinaUnited StatesUK
I start my product search at Amazon61.2%44.7%37.5%
I check prices on Amazon58.3%58.9%49.4%
I shop less often at retail stores24.1%37.4%28.5%
I shop less often at other retailer sites21.8%24.3%16.6%
My shopping behavior is not influenced by shopping with Amazon19.8%17.8%22.5%
I only shop on Amazon16.6%7%5.8%
I stopped shopping at retail stores3.1%3.3%2.7%
I stopped shopping at other retail sites2.3%2.9%1.9%
ChinaUnited StatesUK
I start my product search at Amazon61.2%44.7%37.5%
I check prices on Amazon58.3%58.9%49.4%
I shop less often at retail stores24.1%37.4%28.5%
I shop less often at other retailer sites21.8%24.3%16.6%
My shopping behavior is not influenced by shopping with Amazon19.8%17.8%22.5%
I only shop on Amazon16.6%7%5.8%
I stopped shopping at retail stores3.1%3.3%2.7%
I stopped shopping at other retail sites2.3%2.9%1.9%
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Description Source More information
This statistic presents the most common ways in which Amazon has affected shopping behavior among digital buyers in China, the United States, and the United Kingdom as of September 2016. During the survey period, 44.7 percent of U.S. respondents stated that they started their product search at Amazon.
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Release date
April 2017
Region
China, United Kingdom, United States
Survey time period
September 2016
Age group
18 years and older
Supplementary notes
The source does not provide information regarding the number of survey respondents.

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