Australia - estimated Google business benefits 2015

This statistic displays the benefits for businesses Google supported in Australia in 2015, by type. In total, Google Australia supported 15.1 billion Australian dollars in benefits for business. Most of the business surplus that year, namely 14.5 billion Australian dollars, was derived from Search and AdWords.

Estimated business benefits derived from Google in Australia in 2015, by type (in million Australian dollars)

Characteristic	Benefits in million Australian dollars
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Release date

March 2017

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Region

Australia

Survey time period

Financial year 2015

Supplementary notes

Note: 1 Australian dollar equals 0.76 U.S. dollars and 0.71 euros (as of April 2017).

The financial year runs from July 1 to June 30 of each year.

Business benefits are estimated by calculating the activity generated by businesses that use Google services to drive sales and income (direct impact), by businesses that supply to these users (indirect impact) and by employees spending (induced impact).

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