Google Play Store: number of apps 2023

How many apps are there in the Play Store?

The number of available apps in the Google Play Store was most recently placed at 2.67 million apps, after surpassing 1 million apps in July 2013.

Google Play Store

Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG mobile leading the ranking. This hardly comes as a surprise as it is estimated that gaming apps will account for over 70 percent of Google Play app revenues in 2024. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue.

How do apps make money?

Despite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting 18.3 billion U.S. dollars in revenues in 2021.

Number of available applications in the Google Play Store from December 2009 to March 2023

Characteristic	Number of available apps
2023-03	2,673,292
2022-12	2,694,114
2022-09	2,683,925
2022-06	2,654,747
2022-03	2,591,578
2021-12	2,605,000
2021-09	2,783,000
2021-6	2,886,000
2021-03	2,980,000
2020-12	2,950,000
2020-09	3,040,000
2020-06	2,960,000
2020-03	2,870,000
2019-12	2,800,000
2019-09	2,800,000
2019-06	2,700,000
2019-03	2,600,000
2018-12	2,600,000
2018-09	2,600,000
2018-06	3,300,000
2018-03	3,600,000
2017-12	3,500,000
2017-09	3,300,000
2017-06	3,000,000
2017-03	2,800,000
2016-12	2,600,000
2016-09	2,400,000
2016-02	2,000,000
2015-11	1,800,000
2015-07	1,600,000
2014-02	1,400,000
2014-07	1,300,000
2013-07	1,000,000
2013-04	850,000
2012-10	700,000
2012-09	675,000
2012-06	600,000
2012-05	500,000
2012-02	450,000
2011-12	400,000
2011-08	300,000
2011-07	250,000
2011-04	200,000
2010-10	100,000
2010-07	70,000
2010-04	38,000
2010-03	30,000
2009-12	16,000

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Release date

March 2023

More information

Region

Worldwide

Survey time period

December 2009 to March 2023

Special properties

figures have been rounded

Supplementary notes

Google's June 2012 figures were announced at the company's I/O Conference on June 27, 2012. July 2013 data were from Google's Android and Chrome summer announcement in July 2013. In summer 2018, Google removed a large amount of apps from its Google Play platform, mostly due to an updated version of the company’s Developer Policy.

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