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Google: annual advertising revenue 2001-2018
Google: annual advertising revenue 2001-2018
Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars)
This statistic displays Google's advertising revenue since 2001. In 2018, Google's ad revenue amounted to almost 116.3 billion US dollars. That year, advertising accounted for the majority percent of the online company's total revenues, which amounted to a total of 136.2 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites accounted for 70.9 percent of the company's revenues. Advertising through Google Network Sites was ranked second with a 16 percent share.
Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars)
Loading statistic...
| Advertising revenue in billion U.S. dollars | |
|---|---|
| 2018 | 116.32 |
| 2017 | 95.38 |
| 2016 | 79.38 |
| 2015 | 67.39 |
| 2014 | 59.62 |
| 2013 | 51.07 |
| 2012 | 43.69 |
| 2011 | 36.53 |
| 2010 | 28.24 |
| 2009 | 22.89 |
| 2008 | 21.13 |
| 2007 | 16.41 |
| 2006 | 10.49 |
| 2005 | 6.07 |
| 2004 | 3.14 |
| 2003 | 1.42 |
| 2002 | 0.41 |
| 2001 | 0.07 |
| Advertising revenue in billion U.S. dollars | |
|---|---|
| 2018 | 116.32 |
| 2017 | 95.38 |
| 2016 | 79.38 |
| 2015 | 67.39 |
| 2014 | 59.62 |
| 2013 | 51.07 |
| 2012 | 43.69 |
| 2011 | 36.53 |
| 2010 | 28.24 |
| 2009 | 22.89 |
| 2008 | 21.13 |
| 2007 | 16.41 |
| 2006 | 10.49 |
| 2005 | 6.07 |
| 2004 | 3.14 |
| 2003 | 1.42 |
| 2002 | 0.41 |
| 2001 | 0.07 |
© Statista 2019
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Description
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This statistic displays Google's advertising revenue since 2001. In 2018, Google's ad revenue amounted to almost 116.3 billion US dollars. That year, advertising accounted for the majority percent of the online company's total revenues, which amounted to a total of 136.2 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites accounted for 70.9 percent of the company's revenues. Advertising through Google Network Sites was ranked second with a 16 percent share.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2001 to 2018
- Supplementary notes
-
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2001 to 2018
- Supplementary notes
-
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
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Statistics on "Google"
- Company overview
The most important statistics
- Annual revenue of Alphabet from 2011 to 2018 (in million U.S. dollars)Alphabet: global annual revenue 2011-2018
- Annual revenue of Google from 2002 to 2018 (in billion U.S. dollars)Google: global annual revenue 2002-2018
- Revenue of Google from 1st quarter 2008 to 4th quarter 2018 (in million U.S. dollars)Google: quarterly revenue as 2008-2018
- Operating income of Google from 4th quarter 2014 to 4th quarter 2018 (in million U.S. dollars)Google: quarterly operating income 2014-2018
- Distribution of Google's revenues from 2001 to 2018, by sourceGoogle: revenue distribution 2001-2018, by source
- Number of full-time Alphabet employees from 2007 to 2018Alphabet: number of full-time employees 2007-2018
- Number of active Gmail users worldwide from January 2012 to October 2018 (in millions)Gmail: active users worldwide 2012-2018
- Which of the following Google services and products do you use at least occasionally?U.S. consumer usage of Google services and products 2017
- Benchmark
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- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2019
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)Most valuable brands worldwide 2018
- Which of the following tech and internet companies and brands do you know, if only by name? U.S. consumer awareness of leading tech and internet brands 2017
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Search
The most important statistics
- Share of desktop search traffic originating from Google in selected countries as of February 2019Google: search engine market share in selected countries 2019
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- Distribution of global online visitors to Google.com as of November 2018, by countryShare of visitors to Google.com as of November 2018, by country
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engineU.S. total & mobile organic search visits 2018, by engine
- Advertising
The most important statistics
- Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars)Google: annual advertising revenue 2001-2018
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)Google sites: advertising revenue 2001-2018
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2018
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
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- Most popular YouTube brand channels as of April 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by total number of video views
- Net advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net advertising revenues of YouTube 2015-2018
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The most important statistics
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- Leading digital publishers in the United States as of October 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Number of available applications in the Google Play Store from December 2009 to December 2018Google Play: number of available apps 2009-2018
- Market reach of the most popular Android apps in the United States as of June 2018Leading Android app reach in the United States 2018
- Market reach of the most popular Android app categories in the United States as of June 2018Leading Android app categories in the United States 2018
- How much have you spent, whether bought or rented, on selected types of digital media at Google over the past 12 months?U.S. consumer spending on digital media at Google in the past 12 months 2017, by type
- Influence and impact
The most important statistics
- Google's federal lobbying expenses from 1st quarter 2010 to 4th quarter 2018 (in million U.S. dollars)Google: federal lobbying expenses 2010-2018
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2019
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018Google user data requests by U.S. federal authorities 2010-2018
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country Google: number of data requests from federal agencies and governments H1 2018
- In your opinion, which of the following characteristics are associated with Google? U.S. consumer opinion on Google as a company 2017
- Which of the following statements do you agree with regarding Google? U.S. consumer perception of Google as a company 2017
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Statistics
- Google: annual net income 2001-2015
- Google: U.S. revenue distribution 2015-2018, by platform
- Alphabet: revenue distribution 2015-2018, by region
- Alphabet: gross carrying amount of intangible assets 2007-2018
- Attitudes towards Google as a brand in Germany 2013-2016
- Alphabet: number of full-time employees 2016, by department
- Leading non-desktop search engines ranked by market share in Italy 2016
- Italy: websites content delisted by Google 2016-2018 by category
- Italy: websites hosting content requested for Google delisting 2018 by category
- Google's market share of non-desktop search in Italy 2015-2018
- Google's non-desktop search market share in Italy 2014-2016
- Penetration rate of the Google search engine in China in 2011
- Alphabet: ad spend in the U.S. 2012-2017
- Search engine host market share on mobile in the Netherlands 2018
- Search engine host market share on mobile in Belgium 2018
- Global ad spending of Techtronic Industries 2014-2018
- Ways in which adults would willingly advertise a brand Australia 2017
- Rewards desired to recognize loyalty to a brand in France 2014
- Value of credit card purchases in advertising, consultancy & PR in the UK 2016-2017
- Industry revenue of »advertising and market research« in Latvia 2011-2023
Studies
- Google
- Search advertising in the U.S.
- Google, Apple, Facebook, and Amazon (GAFA)
- Google in the United Kingdom (UK)
- Google - Environmental Report 2018
- Bing
- Search engines in the United Kingdom (UK)
- Tencent
- Google - Environmental Report - 2017 Progress Update
- Alphabet Annual Report 2018
- Google Strategy TearDown: Betting the Future on AI, Cloud Services, and (Tamed) Moonshots
- Yahoo
- Alphabet Annual Report 2017
- Online search usage
- Google Annual Report 2014
Statistics on "Google"
- Annual revenue of Alphabet from 2011 to 2018 (in million U.S. dollars)
- Annual revenue of Google from 2002 to 2018 (in billion U.S. dollars)
- Revenue of Google from 1st quarter 2008 to 4th quarter 2018 (in million U.S. dollars)
- Operating income of Google from 4th quarter 2014 to 4th quarter 2018 (in million U.S. dollars)
- Distribution of Google's revenues from 2001 to 2018, by source
- Number of full-time Alphabet employees from 2007 to 2018
- Number of active Gmail users worldwide from January 2012 to October 2018 (in millions)
- Which of the following Google services and products do you use at least occasionally?
- How often do you use Google services and products?
- Market capitalization of the largest internet companies worldwide as of May 2018 (in billion U.S. dollars)
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)
- Which of the following tech and internet companies and brands do you know, if only by name?
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Research and development expenditure of leading internet companies from 2014 to 2018 (in million U.S. dollars)
- Share of desktop search traffic originating from Google in selected countries as of February 2019
- Worldwide desktop market share of leading search engines from January 2010 to January 2019
- Distribution of global online visitors to Google.com as of November 2018, by country
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platform
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engine
- Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars)
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by device
- Most popular YouTube videos based on total global views as of April 2019 (in billions)
- Most viewed YouTube channels worldwide as of January 2019, by monthly views (in billions)
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)
- Most popular YouTube brand channels as of April 2019, ranked by total number of video views (in billions)
- Net advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Number of available apps at Google Play from 2nd quarter 2015 to 4th quarter 2018
- Growth of available mobile apps at Google Play worldwide from 2nd quarter 2015 to 4th quarter 2018
- Leading digital publishers in the United States as of October 2018, based on reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spent
- Number of available applications in the Google Play Store from December 2009 to December 2018
- Market reach of the most popular Android apps in the United States as of June 2018
- Market reach of the most popular Android app categories in the United States as of June 2018
- How much have you spent, whether bought or rented, on selected types of digital media at Google over the past 12 months?
- How much have you spent on Google apps and in-app purchases over the past 12 months?
- Google's federal lobbying expenses from 1st quarter 2010 to 4th quarter 2018 (in million U.S. dollars)
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country
- In your opinion, which of the following characteristics are associated with Google?
- Which of the following statements do you agree with regarding Google?
- Google's net income from 2001 to 2015 (in million U.S. dollars)
- Distribution of Google revenues in the United States from 2015 to 2018, by platform
- Revenue distribution of Alphabet from 2015 to 2018, by region
- Gross carrying amount of selected intangible Alphabet assets from 2007 to 2018 (in millions)
- Awareness, likeability and quality perception of Google as a brand in Germany from 2013 to 2016 (in million people)
- Number of full-time Alphabet employees from 2008 to 2016, by department
- Market share of the leading non-desktop search engines in Italy as of September 2016*
- Distribution of websites content delisted by Google in Italy between 2016 and 2018, by category
- Distribution of websites hosting content users requested Google to delist in Italy between 2016 and 2018, by category
- Market share of non-desktop search held by Google in Italy from October 2015 to March 2018*
- Market share of non-desktop search held by Google in Italy from March 2014 to June 2016*
- Penetration rate of Google in China in 2011, according to user group
- Alphabet's advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Market share of search engines on mobile in the Netherlands as of December 2018
- Market share of search engines on mobile in Belgium as of December 2018
- Advertising expenditure* of Techtronic Industries worldwide from 2014 to 2018 (in million U.S. dollars)
- Share of adults willing to perform selected advertising activities as part of a brand sponsorship in Australia as of December 2017
- How do you want the brand to reward your loyalty? *
- Value of credit card purchase transactions in advertising, consultancy and public relations services in the United Kingdom (UK) from October 2016 to October 2017 (in million GBP)
- Industry revenue of »advertising and market research« in Latvia from 2011 to 2023 (in million U.S. Dollars)
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