Joseph Johnson
Research expert covering internet use, cybercrime, digital privacy, and online search
Get in touch with us nowGoogle: ad revenue 2001-2020
In 2020, Google's ad revenue amounted to 146.92 billion US dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.
Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 181.69 billion U.S. dollars in 2020. The majority of Google's advertising revenue comes from search advertising.
Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of October 2020, Google was responsible for almost 90 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 181.69 billion U.S. dollars in 2020. The majority of Google's advertising revenue comes from search advertising.
Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of October 2020, Google was responsible for almost 90 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
