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Google: annual advertising revenue 2001-2018
Google: annual advertising revenue 2001-2018
Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars)
by J. Clement,
last edited
Aug 9, 2019
In 2018, Google's ad revenue amounted to almost 116.3 billion US dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.
Google advertising In 2018, advertising accounted for the majority of Google’s total revenue, which amounted to a total of 136.2 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites made up 70.9 percent of the company's revenues.
Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of January 2019, Google was responsible for almost 90 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars)
Loading statistic...
| Advertising revenue in billion U.S. dollars | |
|---|---|
| 2018 | 116.32 |
| 2017 | 95.38 |
| 2016 | 79.38 |
| 2015 | 67.39 |
| 2014 | 59.62 |
| 2013 | 51.07 |
| 2012 | 43.69 |
| 2011 | 36.53 |
| 2010 | 28.24 |
| 2009 | 22.89 |
| 2008 | 21.13 |
| 2007 | 16.41 |
| 2006 | 10.49 |
| 2005 | 6.07 |
| 2004 | 3.14 |
| 2003 | 1.42 |
| 2002 | 0.41 |
| 2001 | 0.07 |
| Advertising revenue in billion U.S. dollars | |
|---|---|
| 2018 | 116.32 |
| 2017 | 95.38 |
| 2016 | 79.38 |
| 2015 | 67.39 |
| 2014 | 59.62 |
| 2013 | 51.07 |
| 2012 | 43.69 |
| 2011 | 36.53 |
| 2010 | 28.24 |
| 2009 | 22.89 |
| 2008 | 21.13 |
| 2007 | 16.41 |
| 2006 | 10.49 |
| 2005 | 6.07 |
| 2004 | 3.14 |
| 2003 | 1.42 |
| 2002 | 0.41 |
| 2001 | 0.07 |
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by J. Clement,
last edited
Aug 9, 2019
In 2018, Google's ad revenue amounted to almost 116.3 billion US dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.
Google advertising In 2018, advertising accounted for the majority of Google’s total revenue, which amounted to a total of 136.2 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites made up 70.9 percent of the company's revenues.
Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of January 2019, Google was responsible for almost 90 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2001 to 2018
- Supplementary notes
-
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2001 to 2018
- Supplementary notes
-
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
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