This statistic displays Google's advertising or ad revenue since 2001. In 2017, Google's ad revenue amounted to almost 95.4 billion US dollars. That year, advertising accounted for the majority percent of the online company's total revenues, which amounted to a total of 110.9 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites accounted for 70.9 percent of the company's revenues. Advertising through Google Network Sites was ranked second with a 16 percent share.
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Google: ad revenue 2001-2017
Google's ad revenue from 2001 to 2017 (in billion U.S. dollars)
This statistic displays Google's advertising or ad revenue since 2001. In 2017, Google's ad revenue amounted to almost 95.4 billion US dollars. That year, advertising accounted for the majority percent of the online company's total revenues, which amounted to a total of 110.9 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites accounted for 70.9 percent of the company's revenues. Advertising through Google Network Sites was ranked second with a 16 percent share.
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| Advertising revenue in billion U.S. dollars | |
|---|---|
| 2001 | 0.07 |
| 2002 | 0.41 |
| 2003 | 1.42 |
| 2004 | 3.14 |
| 2005 | 6.07 |
| 2006 | 10.49 |
| 2007 | 16.41 |
| 2008 | 21.13 |
| 2009 | 22.89 |
| 2010 | 28.24 |
| 2011 | 36.53 |
| 2012 | 43.69 |
| 2013 | 51.07 |
| 2014 | 59.62 |
| 2015 | 67.39 |
| 2016 | 79.38 |
| 2017 | 95.38 |
| Advertising revenue in billion U.S. dollars | |
|---|---|
| 2001 | 0.07 |
| 2002 | 0.41 |
| 2003 | 1.42 |
| 2004 | 3.14 |
| 2005 | 6.07 |
| 2006 | 10.49 |
| 2007 | 16.41 |
| 2008 | 21.13 |
| 2009 | 22.89 |
| 2010 | 28.24 |
| 2011 | 36.53 |
| 2012 | 43.69 |
| 2013 | 51.07 |
| 2014 | 59.62 |
| 2015 | 67.39 |
| 2016 | 79.38 |
| 2017 | 95.38 |
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This statistic displays Google's advertising or ad revenue since 2001. In 2017, Google's ad revenue amounted to almost 95.4 billion US dollars. That year, advertising accounted for the majority percent of the online company's total revenues, which amounted to a total of 110.9 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites accounted for 70.9 percent of the company's revenues. Advertising through Google Network Sites was ranked second with a 16 percent share.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2001 to 2017
- Supplementary notes
-
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
More information
- Region
- Worldwide
- Survey time period
- 2001 to 2017
- Supplementary notes
-
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
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Statistics on "Google"
- Company overview
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- Annual revenue of Alphabet from 2011 to 2017 (in million U.S. dollars)Alphabet: global annual revenue 2011-2017
- Annual revenue of Google from 2002 to 2017 (in billion U.S. dollars)Google: global annual revenue 2002-2017
- Revenue of Google from 1st quarter 2008 to 2nd quarter 2018 (in million U.S. dollars)Google: quarterly revenue as 2008-2018
- Operating income of Google from 4th quarter 2014 to 2nd quarter 2018 (in million U.S. dollars)Google: quarterly operating income 2014-2018
- Distribution of Google's revenues from 2001 to 2017, by sourceGoogle: revenue distribution 2001-2017, by source
- Price of selected acquisitions by Google as of September 2017 (in million U.S. dollars)Price of selected acquisitions by Google 2017
- Number of full-time Alphabet employees from 2007 to 2017Alphabet: number of full-time employees 2007-2017
- Number of full-time Alphabet employees from 2008 to 2016, by departmentAlphabet: number of full-time employees 2016, by department
- Benchmark
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- Market capitalization of the largest internet companies worldwide as of May 2018 (in billion U.S. dollars)Market value of the largest internet companies worldwide 2018
- Market capitalization of the largest U.S. internet companies as of June 2018 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2018
- Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
- Most valuable brands worldwide in 2017, by brand valueMost valuable brands worldwide 2017
- Which of the following tech and internet companies and brands do you know, if only by name? U.S. consumer awareness of leading tech and internet brands 2017
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- Most popular multi-platform web properties in the United States in June 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
- Mobile audience reach of leading smartphone apps in the United States as of June 2018Reach of most popular U.S. smartphone apps 2018
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The most important statistics
- Share of desktop search traffic originating from Google in selected countries as of June 2018Google: search engine market share in selected countries 2018
- Worldwide desktop market share of leading search engines from January 2010 to July 2018Global market share of search engines 2010-2018
- Distribution of global online visitors to Google.com as of June 2018, by countryShare of visitors to Google.com as of June 2018, by country
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Share of search queries handled by leading U.S. search engine providers as of July 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of July 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 2nd quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 2nd quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Advertising
The most important statistics
- Advertising revenue of Google from 2001 to 2017 (in billion U.S. dollars)Google: annual advertising revenue 2001-2017
- Advertising revenue of Google websites from 2001 to 2017 (in billion U.S. dollars)Google sites: advertising revenue 2001-2017
- Advertising revenue of Google network websites from 2001 to 2017 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2017
- Google's average revenue per monthly active user from 1st quarter 2015 to 4th quarter 2016 (in U.S. dollars)Google: quarterly ARPU 2015-2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Net digital display ad revenues of Google as percentage of total digital display ad revenues in the United States from 2016 to 2019Google: share of U.S. digital display ad revenues 2016-2019
- Paid mobile search click share of Google and Bing in the United States as of 2nd quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
- Leading syndicated ad focus entities in the United States in December 2016, by reachLeading U.S. display advertising networks 2016, by reach
- YouTube
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- YouTube usage frequency of active users worldwide as of 3rd quarter 2016YouTube: global usage frequency 2016
- Most popular YouTube videos based on total global views as of June 2018 (in billions)Most viewed YouTube videos of all time 2018
- Most viewed YouTube channels worldwide as of June 2018, by monthly views (in millions)YouTube: most viewed channels 2018
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Most popular YouTube brand channels as of June 2018, ranked by total number of video views (in billions)YouTube: most popular brand channels 2018, by subscribers
- Net advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net advertising revenues of YouTube 2015-2018
- Google Play
The most important statistics
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- Leading digital publishers in the United States as of May 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of May 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Number of available applications in the Google Play Store from December 2009 to June 2018Google Play: number of available apps 2009-2018
- Market reach of the most popular Android apps in the United States as of June 2018Leading Android app reach in the United States 2018
- Market reach of the most popular Android app categories in the United States as of June 2018Leading Android app categories in the United States 2018
- How much have you spent, whether bought or rented, on selected types of digital media at Google over the past 12 months?U.S. consumer spending on digital media at Google in the past 12 months 2017, by type
- Influence and impact
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- Google's federal lobbying expenses from 1st quarter 2010 to 2nd quarter 2018 (in million U.S. dollars)Google: federal lobbying expenses 2010-2018
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending June 2018, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2018
- Number of user data requests made to Google from U.S. federal agencies and courts as of 2nd half 2017Google user data requests by U.S. federal authorities 2010-2017
- Global number of user data requests issued to Google from federal agencies and governments during 2nd half 2017, by country Google: number of data requests from federal agencies and governments H2 2017
- In your opinion, which of the following characteristics are associated with Google? U.S. consumer opinion on Google as a company 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Google: U.S. revenue distribution 2015-2018, by platform
- Google: annual net income 2001-2015
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- Alphabet: revenue distribution 2015-2017, by region
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- Attitudes towards Google as a brand in Germany 2013-2016
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- Alphabet: ad spend in the U.S. 2012-2017
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- Survey on preferred ads/information type from customer club in Sweden 2017
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- Google - Environmental Report - 2017 Progress Update
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- Alphabet Annual Report 2017
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- Alphabet Annual Report 2016
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Statistics on the topic
Free statistics
- Annual revenue of Alphabet from 2011 to 2017 (in million U.S. dollars)
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- Revenue of Google from 1st quarter 2008 to 2nd quarter 2018 (in million U.S. dollars)
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- Most popular multi-platform web properties in the United States in June 2018, based on number of unique visitors (in millions)
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- Share of desktop search traffic originating from Google in selected countries as of June 2018
- Worldwide desktop market share of leading search engines from January 2010 to July 2018
- Distribution of global online visitors to Google.com as of June 2018, by country
- Global search engine market share as of August 2017, by search query size
- Share of search queries handled by leading U.S. search engine providers as of July 2018
- Number of explicit core search queries powered by search engines in the United States as of July 2018 (in billions)
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 2nd quarter 2018
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- Advertising revenue of Google from 2001 to 2017 (in billion U.S. dollars)
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- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
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- Number of available apps at Google Play from 2nd quarter 2015 to 1st quarter 2018
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- Leading mobile app publishers in the United States as of May 2018, by share of total app time spent
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- Google's federal lobbying expenses from 1st quarter 2010 to 2nd quarter 2018 (in million U.S. dollars)
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending June 2018, by target domain (in millions)
- Global number of user data requests issued to Google from federal agencies and governments during 2nd half 2017, by country
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- Gross carrying amount of selected intangible Alphabet assets from 2007 to 2017 (in millions)
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- Market share of the leading non-desktop search engines in Italy as of September 2016*
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