Google: annual advertising revenue 2001-2021
In 2021, Google's ad revenue amounted to 209.49 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.
Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 256.73 billion U.S. dollars in 2021. The majority of Google's advertising revenue comes from search advertising.
Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of December 2021, Google was responsible for more than 85 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 256.73 billion U.S. dollars in 2021. The majority of Google's advertising revenue comes from search advertising.
Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of December 2021, Google was responsible for more than 85 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
