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Italy: importance of raw material in food products 2017

In a poll from 2017, on the importance of the provenance of the raw materials used for manufacturing food products was conducted in Italy. 66 percent considered it to be highly important. This kind of information is found on a panel on the package of food. It usually includes information as serving size, number of calories, grams of fat, included nutrients and a list of ingredients. In 2017, Italian consumers participated in a survey about that food labels are not always legible. 21 percent of interviewees answered that food labels were legible on a few food products.

 Reading food labels

  Information available on food packaging is important. 54 percent of Italian consumers changed their purchase choice after reading product labels, according to a poll from 2016. Unfortunately, the available information is not always clear. 30 percent of consumers admitted that food labels were often not understandable.

 Track your food

  Food labels will be essential to track food products through their journey ending at the consumers’ tables. The traceability of food through labels under stricter regulation is considered relevant by 67 percent of Italian consumers.

Importance of the provenance of raw materials of food products in Italy in 2017

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Release date

May 2017



Survey time period

March 2017

Number of respondents


Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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Statistics on "Food trade in Italy"

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