Number of digital music users in China 2013-2023

In 2019, the world’s most populous country was home to 750 million digital music users. Mobile streaming is one of the backbones of this massive music market. As of March 2020, over 632 million netizens in China had used mobile devices to access online music services.

The value of music intellectual property

Although the music userbase is huge, not everyone is paying for the creativity. When it comes to copyright protections, more regulations are needed in the Chinese internet. In 2015, the National Copyright Administration began to tighten the control of unauthorized music on streaming platforms. However, many Chinese consumers are accustomed to free online content. The number of paying music members amounted to less than 40 million in 2018 – a penetration rate of about five percent.

The outlook of music payment

The awareness of copyright and intellectual property protection was slowly rising in the recent years. A survey on Chinese music consumer behavior found out that respondents were willing to spend nearly double every month on music services in 2019, compared to three years earlier. This represents an opportunity for the digital music industry to further limit access through premium subscriptions that prevent copyright infringement. Industry analysts expected that the revenue of paid music membership would increase gradually, contributing about 33 billion yuan to the market by 2023.

Number of digital music users in China from 2013 to 2019 with estimates until 2023

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2020

Region

China

Survey time period

2013 to 2019

Supplementary notes

*Estimate.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital music industry in China "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.