Per capita confectionery volume in Belgium 2014-2027, by segment

In 2021, the average volume of ice cream stood at 15.7 kilograms per capita in Belgium. Preserved pastry goods and cakes were especially popular. The per capita volume in this segment in Belgium amounted to roughly 21.9 kilograms. By comparison, in the neighboring country, the Netherlands, consumers ate only 13.8 kilograms of pastry goods and cakes per person per year. The average confectionery consumption there was lower across the board.

 Expenditure on confectionery

In 2018, the average consumer expenditure on confectionery in Belgium was valued at approximately 165 euros per person. Consumers in Belgium spent over 30 euros per year on chocolate, and another 22 euros on candy and chewing gum. By comparison, spending on gingerbread was just one euro per year.

Cookies market in Belgium

  The popularity of chocolate in Belgium is visible in the cookies market too, where chocolate cookies were the largest product segment based on sales value, at 34 percent. The second-largest segment was the children’s cookies segment, which held a market share of just under 25 percent.