Confectionery consumption per capita in Belgium 2010-2021, by type

In 2018, the average consumer in Belgium ate nearly 29 kilos of confectionery per year. Ice cream, cookies and crackers were especially popular. The per capita consumption of ice cream in Belgium amounted to roughly 11 kilos per year. By comparison, in neighboring country the Netherlands consumers ate less than six kilos of ice cream per person per year. The average confectionery consumption here was considerably lower than in Belgium too, at less than 20 kilos per capita.

 Expenditure on confectionery

In 2016, the average consumer expenditure on confectionery in Belgium was valued at approximately 160 euros per person. Consumers in Belgium spent nearly 30 euros per year on chocolate, and another 24 euros on candy and chewing gum. By comparison, spending on gingerbread was just one euro per year.

Cookies market in Belgium

  The popularity of chocolate in Belgium is visible in the cookies market too, where chocolate cookies were the largest product segment based on sales value, at nearly 35 percent. The second-largest segment was the children’s cookies segment, which held a market share of just under 25 percent.