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Frequency of makeup use among U.S. consumers 2017, by age

Frequency of makeup use among consumers in the United States as of May 2017, by age group

by M. Shahbandeh, last edited Jun 25, 2019
Frequency of makeup use among U.S. consumers 2017, by age According to a May 2017 survey of American consumers, 41 percent of Americans between the ages of 30 and 59 years wear makeup on a daily basis, and 25 percent wear makeup several times per week.
Top cosmetics products in the United States

There are four main cosmetics segments in the United States: facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Facial cosmetics, such as foundation and blush, generated the highest level of sales in 2018. Eye cosmetics, such as eyeliner and mascara, came in second place. When it comes to individual products, eyebrow cosmetics have become much more popular in recent years, with sales growth between 2017 and 2018.

U.S. cosmetics consumer behavior

In the United States, there are several major retailers dedicated to cosmetics retail, including Sephora, Ulta Beauty, and Sally’s Beauty. However, the vast majority of American women shop for cosmetics at drugstores, mass merchandisers, or online as opposed to a specialty store. In 2017, American consumers on average spent about 183 U.S. dollars on cosmetics, perfume and bath preparation products, up from 170 U.S. dollars in the previous year.
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Frequency of makeup use among consumers in the United States as of May 2017, by age group

Every daySeveral times per weekOnce per week2-3 times per monthOnce per monthLess oftenNever
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Every daySeveral times per weekOnce per week2-3 times per monthOnce per monthLess oftenNever
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by M. Shahbandeh, last edited Jun 25, 2019
According to a May 2017 survey of American consumers, 41 percent of Americans between the ages of 30 and 59 years wear makeup on a daily basis, and 25 percent wear makeup several times per week.
Top cosmetics products in the United States

There are four main cosmetics segments in the United States: facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Facial cosmetics, such as foundation and blush, generated the highest level of sales in 2018. Eye cosmetics, such as eyeliner and mascara, came in second place. When it comes to individual products, eyebrow cosmetics have become much more popular in recent years, with sales growth between 2017 and 2018.

U.S. cosmetics consumer behavior

In the United States, there are several major retailers dedicated to cosmetics retail, including Sephora, Ulta Beauty, and Sally’s Beauty. However, the vast majority of American women shop for cosmetics at drugstores, mass merchandisers, or online as opposed to a specialty store. In 2017, American consumers on average spent about 183 U.S. dollars on cosmetics, perfume and bath preparation products, up from 170 U.S. dollars in the previous year.
Show more
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