Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Frequency of makeup use among U.S. consumers 2017, by age

Frequency of makeup use among consumers in the United States as of May 2017, by age group

by Alexander Kunst, last edited Sep 3, 2019
Frequency of makeup use among U.S. consumers 2017, by age According to a May 2017 survey of American consumers, 41 percent of Americans between the ages of 30 and 59 years wear makeup on a daily basis, and 25 percent wear makeup several times per week.
Top cosmetics products in the United States

There are four main cosmetics segments in the United States: facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Facial cosmetics, such as foundation and blush, generated the highest level of sales in 2018. Eye cosmetics, such as eyeliner and mascara, came in second place. When it comes to individual products, eyebrow cosmetics have become much more popular in recent years, with sales growth between 2017 and 2018.

U.S. cosmetics consumer behavior

In the United States, there are several major retailers dedicated to cosmetics retail, including Sephora, Ulta Beauty, and Sally’s Beauty. However, the vast majority of American women shop for cosmetics at drugstores, mass merchandisers, or online as opposed to a specialty store. In 2017, American consumers on average spent about 183 U.S. dollars on cosmetics, perfume and bath preparation products, up from 170 U.S. dollars in the previous year.
Show more

Frequency of makeup use among consumers in the United States as of May 2017, by age group

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Traditional and natural cosmetics market in Italy"
  • Traditional cosmetics industry overview
The most important statistics
  • Consumers' awareness
  • Consumers' purchasing habits
  • Criteria for purchasing natural cosmetics
  • Retail
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.