Lidl customers in Germany: favorite jam and preserve brands 2020

This data depict the results of a survey of Lidl customers in Germany regarding their favorite sweet bread spread, jam and preserve brands in 2020. That year, around 32 percent of consumers who shopped at Lidl six months prior to the survey stated that they ate Nutella in the last four weeks. Among the population, roughly 29 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Leading sweet bread spread, jam and preserve brands among Lidl customers compared to the population in Germany in 2020

Characteristic	Lidl customers	Population
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Release date

November 2020

More information

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on population:
Information on total sample:
2020:23,138 respondents, projection to 70.60 million people.

Information on the target group "Lidl customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and the report.

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