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Survey: favorite chocolate brands among German Lidl customers 2018

Leading chocolate brands (consumed in the last 4 weeks) among Lidl customers in Germany compared to the population in 2018

by Evgeniya Koptyug, last edited Aug 19, 2019
Survey: favorite chocolate brands among German Lidl customers 2018 Milka is the most popular chocolate among German customers shopping at the discounter supermarket Lidl, followed by the quintessential German brand Ritter Sport and then Lindt from Switzerland. This ranking was also true for the German population in general.
Sweet talk

More customers pay attention to the price when buying chocolate at Lidl, though it’s not a much larger share compared to those who pay more attention to the brand. One thing is clear: both camps are interested in chocolate. In 2018, 17.6 million Germans ate chocolate several times a month and 790 thousand did so daily. Consumption frequency may be influenced by such factors as concerns about the ways in which chocolate is manufactured, the ingredients used or changing lifestyle and nutrition choices. Meanwhile, the total production volume of chocolate and chocolate products in Germany has grown in recent years.

Biggest chocolate producer in the EU

Chocolate and chocolate products are extremely popular throughout the EU, with many countries known not only for their love of chocolate, but their own successful brands which are exported all over the world. As of 2017, the EU’s biggest chocolate producer was Germany, with 1.3 million tonnes produced that year, followed by Italy and France.
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Leading chocolate brands (consumed in the last 4 weeks) among Lidl customers in Germany compared to the population in 2018

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