Consumption habits of FISP consumers Italy 2015

The statistic displays the results of a survey on the share of consumers of food intended for sportspeople (FISP) in Italy in 2015, by the level of their physical activity. The survey was conducted via questionnaire and gathered data from 246 respondents who consumed FISP in the previous year. In 2015, it was found that 68 percent of the respondents who consume sport energy bars, consume them in relation to a sport activity. More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

Share of consumers of food intended for sportspeople* in Italy in 2015, by level of physical activity

Characteristic	Sport activity	Physical effort other than sport	Neither sport nor physical effort
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Release date

June 2015

More information

Region

Italy

Survey time period

9th March 2015 to 16th April 2015

Number of respondents

246 respondents

Age group

15 years and older

Special properties

consumers of food intended for sports people (FISP).

Method of interview

Questionnaire

Supplementary notes

* Sportspeople were defined by the source as: "Body builders aiming for muscle growth, athletes (professional and semi professional) looking to improve their performance or endurance or occasional sports users who are primarily interested in improving their physical condition and appearance".

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