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Energy drinks market in the U.S. - statistics & facts

The energy drinks industry comprises of beverages such as energy drinks, energy shots, and energy drink mixes. Energy drinks are known as beverages that promise to give the consumer an extra energy boost. They are typically high in caffeine and contain additional ingredients including taurine, guarana, and B vitamins. Energy shots are a more concentrated form of energy drink and contain a larger amount of the primary ingredient, caffeine. Energy drink mixes as the third subcategory come packaged as powder and may be mixed with water or juice.

Sales of energy drinks have increased consistently in the United States in recent years. It comes as no surprise that there has been simultaneous growth in energy drink sales volume; sales grew by 10.5 percent in the most recent sales year. The U.S. energy drink market is mainly dominated by key players such as Monster Beverage Corp, Red Bull North America Inc, and Rockstar Inc., based on sales figures. Red Bull generated U.S. sales worth almost three billion U.S. dollars with its energy drink that "gives you wings". Monster Energy reported sales of 1.76 billion U.S. dollars in the same year.

According to a recent consumer survey, about 47 percent of respondents indicated to consume energy drinks several times per week. When buying energy drinks, supermarkets and general merchandisers as well as convenience stores and gas stations seemed to be the predominant distribution channels. The energy drink brand itself, the taste, and an affordable price were cited as important product attributes.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Energy drinks in the United States".

Energy drinks

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Key figures

The most important key figures provide you with a compact summary of the topic of "Energy drinks in the United States" and take you straight to the corresponding statistics.

Key players

Consumer attitude


Interesting Statista reports

  • Statista Industry Report - NAICS Code 312
  • Statista Consumer Market Outlook - Segment Report


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