Global sports nutrition market 2018-2023

The global sports nutrition market was valued at 50.84 billion U.S. dollars in 2018, and is expected to increase in value to 81.5 billion U.S. dollars by 2023.

Sports nutrition market

Sports nutrition products are designed to make it easier to reach one’s fitness goals and to replace nutrients depleted during the workout. Some of the most popular sports nutrition products include sports drinks, energy bars, and protein powder. In 2018, Gatorade Perform was the leading non-aseptic sport drink brand, based on dollar sales share in that market.

Protein sources for athletes

Though meat and dairy products are natural protein sources, they are often not as convenient or as rich in protein as supplemental protein powders. The market for supplemental protein powders in the United States was worth about 4.24 billion U.S. dollars in 2018. Some common varieties include whey protein, casein protein, and pea protein. In addition, plant-based proteins are expected to become even more popular over the next several years.

Sports nutrition market worldwide from 2018 to 2023

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Release date

April 2018



Survey time period

as of 2018

Supplementary notes


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Statistics on "Protein market"

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