Mexico: importance of baby ointment fragrance 2016

This statistic presents the results of a survey about the baby ointment market conducted among 250 mothers in Mexico in 2016. In the survey, the participants were asked whether baby ointment fragrance was important to them. In that year, more than 40 percent of the respondents said they don't care whether the fragrance as long as the ointment is functional.
To find out more about baby ointment brand awareness in Mexico in that same year, please click here.

Is baby ointment fragrance important to you?

Share of respondents
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Release date

December 2016



Survey time period

November 30, 2016 to December 8, 2016

Number of respondents

250 respondents

Age group

18-40 years old

Special properties

among mothers of children aged 0 to 3

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: ¿El aroma de estas pomadas es importante para ti?

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Statistics on "Baby care market in the U.S."

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