This statistic shows the different levers that influence True-Luxury consumers' opinions or decisions regarding luxury purchases worldwide in 2016 and 2017, sorted by category. In 2017, 39 percent of True-Luxury consumers stated that social media and influencers had an impact on how they developed opinions or made decisions about luxury purchases.
Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?
The data was provided by the BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017.
Multiple answers were possible, ranking of levers.
* Editorials and commercial in Magazines. Includes both traditional & digital magazines.
** Includes physical word of mouth, social media and other online blogs.
*** Includes also brand's app.
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BCG. (May 9, 2018). Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases? [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/717139/levers-impacting-opinions-or-purchase-decisions/
BCG. "Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?." Chart. May 9, 2018. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/717139/levers-impacting-opinions-or-purchase-decisions/
BCG. (2018). Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/717139/levers-impacting-opinions-or-purchase-decisions/
BCG. "Which of The following Online Sources of Information/Channels Impact How You Develop Opinions or Make Decisions about Luxury Purchases?." Statista, Statista Inc., 9 May 2018, https://www.statista.com/statistics/717139/levers-impacting-opinions-or-purchase-decisions/
BCG, Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases? Statista, https://www.statista.com/statistics/717139/levers-impacting-opinions-or-purchase-decisions/ (last visited July 01, 2022)
