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Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?

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Levers impacting opinions or purchase decisions worldwide 2016-2017 This statistic shows the different levers that influence True-Luxury consumers' opinions or decisions regarding luxury purchases worldwide in 2016 and 2017, sorted by category. In 2017, 39 percent of True-Luxury consumers stated that social media and influencers had an impact on how they developed opinions or made decisions about luxury purchases.
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This statistic shows the different levers that influence True-Luxury consumers' opinions or decisions regarding luxury purchases worldwide in 2016 and 2017, sorted by category. In 2017, 39 percent of True-Luxury consumers stated that social media and influencers had an impact on how they developed opinions or made decisions about luxury purchases.
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Release date
May 2018
Region
Worldwide
Survey time period
2016 and 2017
Number of respondents
12,000+
Age group
18 years and older
Supplementary notes
The data was provided by the BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017.
Multiple answers were possible, ranking of levers.
* Editorials and commercial in Magazines. Includes both traditional & digital magazines.
** Includes physical word of mouth, social media and other online blogs.
*** Includes also brand's app.
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