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Levers impacting opinions or purchase decisions worldwide 2016-2017

Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?

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Release date

May 2018



Survey time period

2016 and 2017

Number of respondents


Age group

18 years and older

Supplementary notes

The data was provided by the BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017.
Multiple answers were possible, ranking of levers.
* Editorials and commercial in Magazines. Includes both traditional & digital magazines.
** Includes physical word of mouth, social media and other online blogs.
*** Includes also brand's app.

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Statistics on "Luxury goods in Europe"

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