Consumer opinions on hair styling individuality 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked whether they buy hair styling products to be different or acquire products in accordance with what others use in the United Kingdom (UK) in 2017. A majority of 68 percent hold a neutral position between acquiring hair styling products to be different and buying them in accordance with others. In contrast, only five percent of respondents said they buy hair styling products in accordance with what others use.

Female customers' opinions on the individuality of hair styling products in the United Kingdom (UK) in 2017*

Characteristic	Share of respondents
I buy hair styling products to be different from others. (1)	6%
(2)	11%
(3)	68%
(4)	10%
I buy hair styling products in accordance with what others use. (5)	5%

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Release date

June 2017

More information

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

929 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use hair styling products at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[I buy hair styling products to be different from others. |I buy hair styling products in accordance with what others use.] Please position yourself in regards to the following statements."

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