Buying fair trade products by gender Germany 2023

According to the survey at hand, in 2023 around 60 percent of women in Germany paid attention to the fair trade seal when shopping for groceries, compared to 50 percent of men. Figures did not change significantly during the specified timeline.

Do you pay attention to the fair trade seal when grocery shopping?

Characteristic	2021	2022	2023*
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Release date

October 2023

More information

Region

Germany

Survey time period

2021 bis 2023*

Number of respondents

1,000 respondents

Age group

14 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* The source notes, "The 2022 survey took place from May 15 to May 26, 2023.

The survey question was asked in the following wording: "One always/ usually pays attention to the following fair trade seals when grocery shopping: fair trade seal, which identifies products during the production of which certain social and ecological criteria were met."
Figures for previous years are based on earlier source information.

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