• U.S. consumer perception of radio advertising usefulness 2017 | Statistic

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U.S. consumers who find radio advertising helpful 2017

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Share of consumers who found radio advertising to be helpful in the United States as of May 2017

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This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.

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Release date: June 2017

Region: United States
Survey time period: May 18 to 21, 2017
Number of respondents: 1,037 respondents
Age group: 16 years and older
Method of interview: Online survey
Supplementary notes: Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising]

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Statistics on "Advertising market in the U.S."

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Radio

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Magazines

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