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U.S. consumers who find radio advertising helpful 2017
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U.S. consumers who find radio advertising helpful 2017
Share of consumers who found radio advertising to be helpful in the United States as of May 2017
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.
Share of consumers who found radio advertising to be helpful in the United States as of May 2017
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising]
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising]
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Advertising effectiveness in the U.S. 2016, by medium
Advertising & Marketing
Consumer attitudes towards selected advertising types in the U.S. 2017
+Advertising & Marketing
Trust in advertising in the U.S. 2014-2017
Advertising & Marketing
LGBT theme presence in advertising in the U.S. 2017
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Advertising consumption and perception
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Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2019, by content lengthDigital video ad views in the U.S. 2016-2019, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
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Statistics
- Audio advertising use in Australia 2019
- U.S. consumers who find news sites advertising annoying 2017, by format
- U.S. consumers who find direct mail advertising helpful 2017
- U.S. consumers who find direct mail advertising annoying 2017, by age
- U.S. consumers who find direct mail advertising helpful 2017, by age
- U.S. consumers who find e-mail newsletter advertising annoying 2017, by age
- U.S. consumers who find direct mail advertising annoying 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017, by age
- Canada: exposure to types of ads on public transit 2014
- Canada: exposure to types of ads among drivers 2014
- Share of individuals taking note of radio advertising in Sweden 2008-2018, by gender
- Out-of-home advertising perception by social status in Spain 2018
- Share of individuals taking note of radio advertising in Sweden 2008-2018
- Survey on development of the exposure of alcohol in selected channels in Sweden 2015
- Share of individuals taking note of radio advertising in Sweden 2008-2018, by age
- Radio advertising: greatest investments in Germany 2018, by company
- Radio advertising investment in France 2011-2014
- Radio broadcast advertisement revenue in China 2013-2020
- Mexico: radio ad providers to government 2016, by spend share
- UK: exposure to adult online dating site and app advertising 2017, by marital status
Statistics on "Advertising consumption and perception - Overview"
- U.S. consumer opinion about advertising 2017
- Digital video ad views in the U.S. 2016-2019, by content length
- Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display ad viewability rates worldwide in Q2 2017, by country
- Food and beverage ad consumption among adults in U.S. 2016
- Children's food and beverage advertising consumption in U.S. 2016
- U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising effectiveness in the U.S. 2016, by medium
- Trust in advertising in the U.S. 2014-2017
- Honesty of advertising in the U.S. 2014-2017
Statistics on "Advertising consumption and perception - Positive attitude"
- U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads seen as entertaining by U.S. consumers in 2017
- U.S. consumers who find TV advertising helpful 2017
- U.S. consumers who find radio advertising helpful 2017
- U.S. consumers who find print newspaper advertising helpful 2017
- U.S. consumers who find print magazine and periodical advertising helpful 2017
- U.S. consumers who find search engine advertising helpful 2017
- Locations where U.S. consumers find local ads helpful in 2017
Statistics on "Advertising consumption and perception - Negative attitude"
- U.S. consumers willing to pay more for services without ads in 2017
- U.S. consumers who find TV advertising annoying 2017
- U.S. consumers who find radio advertising annoying 2017
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find print magazine and periodical advertising annoying 2017
- U.S. consumers who find search engine advertising annoying 2017
Statistics on "Advertising consumption and perception - Purchase & research influence"
- Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- Consumers influenced to purchase selected product categories by online ads U.S. 2017
- U.S. consumer actions influenced by poster ads 2016
- Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Purchase influence of promotional e-mails on U.S. consumers as of August 2016
Statistics on "Advertising consumption and perception - LGBTQ advertising perception"
- Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- LGBT theme presence in advertising in the U.S. 2017
- Perceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Attitudes towards LGBTQ and generic ads in the U.S. 2017
- LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- LGBT ad engagement methods in the U.S. 2017
Statistics on "Advertising consumption and perception - Ad consumption by ethnicity"
- U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- U.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Targeted ads visibility in the U.S. 2017, by ethnicity
- Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Opinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
Further related statistics
- Audio advertising use in Australia 2019
- U.S. consumers who find news sites advertising annoying 2017, by format
- U.S. consumers who find direct mail advertising helpful 2017
- U.S. consumers who find direct mail advertising annoying 2017, by age
- U.S. consumers who find direct mail advertising helpful 2017, by age
- U.S. consumers who find e-mail newsletter advertising annoying 2017, by age
- U.S. consumers who find direct mail advertising annoying 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017, by age
- Canada: exposure to types of ads on public transit 2014
- Canada: exposure to types of ads among drivers 2014
- Share of individuals taking note of radio advertising in Sweden 2008-2018, by gender
- Out-of-home advertising perception by social status in Spain 2018
- Share of individuals taking note of radio advertising in Sweden 2008-2018
- Survey on development of the exposure of alcohol in selected channels in Sweden 2015
- Share of individuals taking note of radio advertising in Sweden 2008-2018, by age
- Radio advertising: greatest investments in Germany 2018, by company
- Radio advertising investment in France 2011-2014
- Radio broadcast advertisement revenue in China 2013-2020
- Mexico: radio ad providers to government 2016, by spend share
- UK: exposure to adult online dating site and app advertising 2017, by marital status
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