This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.
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U.S. consumers who find radio advertising helpful 2017
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Share of consumers who found radio advertising to be helpful in the United States as of May 2017
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This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.
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Description
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This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.
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- Release date
- June 2017
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising]
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising]
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Advertising consumption and perception
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Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2017, by content lengthDigital video ad views in the U.S. 2016-2017, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
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Statistics
- U.S. consumers who find e-mail newsletter advertising annoying 2017, by age
- U.S. consumers who find direct mail advertising annoying 2017
- U.S. consumers who find direct mail advertising helpful 2017, by age
- U.S. consumers who find direct mail advertising helpful 2017
- U.S. consumers who find direct mail advertising annoying 2017, by age
- U.S. consumers who find e-mail newsletter advertising helpful 2017, by age
- Share of individuals taking note of radio advertising in Sweden 2005-2015, by age
- Canada: exposure to types of ads on public transit 2014
- Survey on development of the exposure of alcohol in selected channels in Sweden 2015
- Share of individuals taking note of radio advertising in Sweden 2005-2015, by gender
- Canada: exposure to types of ads among drivers 2014
- Share of individuals taking note of radio advertising in Sweden 2005-2015
- Mexico: government radio ad spend 2013-2016
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- Air time revenue of U.S. radio stations 2010-2016
- Radio advertising spending change in Indonesia 2008-2015
- Radio advertising spending share in New Zealand 2008-2015
- Mexico: radio ad providers to government 2016, by spend share
- Radio advertising spending share in Morocco 2008-2015
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Studies
- Advertising consumption and perception
- Radio advertising in Germany
- Advertising in Germany
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in the Nordics
- Ad blocking
- Advertising in the Netherlands
- Advertising market in the U.S.
- Advertising worldwide
- Advertising in China
- 2017 Consumer Perspectives on Advertising
- Snack Facts 2015
- Sugary Drink Facts 2014
- 2018 Consumer Perspectives on Advertising
Statistics on the topic
Free statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Brands best perceived by LGBT consumers in the United States in 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language
- Share of individuals taking note of radio advertising in Sweden from 2005 to 2015, by age
- Types of ads seen or heard frequently on public transit in Canada as of November 2014
- Share of individuals taking note of radio advertising in Sweden from 2005 to 2015, by gender
- Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014
- Share of individuals taking note of radio advertising in Sweden from 2005 to 2015
Premium Statistics
- Consumer attitude towards advertising in the United States as of May 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2017, by content length
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Level of trust in advertising according to consumers in the United States in 2014 and 2017
- Perception of honesty of advertising according to consumers in the United States in 2014 and 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017, by age group
- Share of consumers who felt annoyed by bulk mail/direct mail advertising in the United States as of May 2017
- Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group
- Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by bulk mail/direct mail advertising in the United States as of May 2017, by age group
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group
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- Level of youths awareness of gambling advertisements on TV in England and Wales in 2017, by frequency
- Air time revenue of U.S. radio stations from 2010 to 2016 (in billion U.S. dollars)
- Radio advertising expenditure growth in Indonesia from 2008 to 2015
- Radio advertising expenditure share in New Zealand from 2008 to 2015
- Radio advertising providers to federal government in Mexico in 2016, by ad spend share
- Radio advertising expenditure share in Morocco from 2008 to 2015
- Share of individuals who were exposed to online dating site and app ads in the United Kingdom (UK) in June 2017, by marital status*
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