This statistic presents the share of consumers in the United States who found radio advertising to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found radio advertising to be very helpful, while 24 percent had reported that it was not helpful at all.
Share of consumers who found radio advertising to be helpful in the United States as of May 2017
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising]
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Statista Survey. (June 9, 2017). Share of consumers who found radio advertising to be helpful in the United States as of May 2017 [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/718807/us-consumer-opinion-radio-advertising-helpful/
Statista Survey. "Share of consumers who found radio advertising to be helpful in the United States as of May 2017." Chart. June 9, 2017. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/718807/us-consumer-opinion-radio-advertising-helpful/
Statista Survey. (2017). Share of consumers who found radio advertising to be helpful in the United States as of May 2017. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/718807/us-consumer-opinion-radio-advertising-helpful/
Statista Survey. "Share of Consumers Who Found Radio Advertising to Be Helpful in The United States as of May 2017." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/718807/us-consumer-opinion-radio-advertising-helpful/
Statista Survey, Share of consumers who found radio advertising to be helpful in the United States as of May 2017 Statista, https://www.statista.com/statistics/718807/us-consumer-opinion-radio-advertising-helpful/ (last visited August 15, 2022)
