Radio reach in the U.S. in 2023, by age and gender
During an average week in June 2023, radio reached 87.2 percent of all American men aged between 35 and 64 years of age. All adults of this age group were the most exposed to radio, regardless of gender. The largest differences between the genders was between the oldest adults, with men aged 65 and over even more likely to listen to the radio.
