Share of private label products in grocery stores Norway 2010-2015, by store type
This statistic shows the share of private label products out of the assortment in grocery stores in Norway in selected years from 2010 to 2015, by type of store. During this period of time, the private label products' share out of the assortment in discount chains increased. In 2013, the percentage amounted to 12.7 percent and grew to a share of 18.8 percent in 2015. Meanwhile, the number of private label products offered in convenience stores decreased by 0.2 percent from 2013 to 2015.
