Consumers with a food and beverage subscription in the U.S. 2017, by generation

This statistic provides information on the share of consumers with an active food and beverage subscription in the United States as of February 2017, sorted by generation. According to the source, 66 percent of Generation X respondents reported having an active food and beverage subscription for individual foods and snack items.

Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*

MillennialsGeneration X
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Sources

Release date

March 2017

Region

United States

Survey time period

January and February 2017

Number of respondents

116 respondents

Age group

18 years and older

Special properties

Consumers, who subscribe to food and non-alcoholic drink items per sub-group.

Method of interview

Online survey

Supplementary notes

* Refers to non-alcoholic drink items.
This question was phrased by the source as follows: "For which, if any, of the following do you have a subscription (i.e. that you pay for on a scheduled basis)?"

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