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The most liked luxury cosmetic brands among U.S. women 2017, by ethnicity

This statistic shows which cosmetic brands are most liked female consumers in the United States as of May 2017, by ethnicity. According to the survey of women interested in beauty and cosmetics that have a favorite cosmetics brand, Bare Minerals was the favorite, selected by 43 percent of Black or African American respondents.

Share of women in the United States that like the following luxury cosmetics brands best as of May 2017, by ethnicity

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Release date

June 2017


United States

Survey time period

May 16 to 18, 2017

Number of respondents

913 respondents

Age group

18 years and older

Special properties

U.S. females interested in beauty and/or cosmetics that have a favorite cosmetics brand

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these cosmetic brands do you like best? If you don't like any of these brands, continue to the next question without checking any".
Multiple answers were possible.
Only those respondents that stated they had a favorite cosmetics brand in a previous question were asked this question.
Four respondents did not provide information on their ethnicity.

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