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Millennials' preferences for mobile payment provider Europe 2016

Provider preferences for mobile payments among Millennials* in selected European countries as of 2016

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Sources

In cooperation with
Ipsos
Release date

November 2016

Region

Germany, Italy, Netherlands, United Kingdom

Survey time period

November 2016

Number of respondents

4,033**

Age group

18-35 years

Supplementary notes

The original question was phrased as follows: "If you were to pay for items using your mobile phone, would you be more or less likely to use this new payment service i f it were provided by each of the following?"
* The source adds further definitions, "For our purposes, Millennials are the generation of people born between the early 1980s and the years leading up to 2000 i.e. those who approached adulthood at or since the turn of the millennium and who are now 18-35."
** For the purpose of the study, Millennials in Germany (1,008), the Netherlands (1,009), Italy (1,014) and the UK (1,002) were surveyed.

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