Ranking of most used video on demand services in France 2017

As of September 2017, Netflix led the market of video on demand in France, with a penetration rate of 37.3 percent. The second provider of video on demand service in this ranking was the French telecommunication company Orange, accounting for a penetration rate of 32.4 percent. Streaming subscriptions accounted for 173 million euros in 2017.

Video-on-demand consumption in France

According to the Statista Global Consumer Survey from early 2019, 65 percent of French respondents stated having used the Netflix platform in the past 12 months as a paying customer , while YouTube took the second place with 35 percent of surveyed. More generally, 21 percent of French in this survey declared having spent money on digital video content in the form of a subscription.    

Revenues from the video-on-demand market in France

The reports of Statista’s Digital Market Outlook on the specific market of video-on-demand in France estimated the value of this market to be at 538 million euros as of 2018. On the user level, the video-on-demand ARPU (average revenue per user) was forecasted to increase from 60 U.S. dollars in 2018 to 65.3 USD in 2023.  

Ranking of video on demand platforms in France in September 2017, based on usage penetration

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Sources

Release date

December 2017

Region

France

Survey time period

September 2017

Number of respondents

ca. 1,000

Age group

15 years and older

Special properties

video on demand consumers

Supplementary notes

* Foreign platforms
The source adds the following information: " On a list consisting of 28 platforms."

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