In the first half of 2022, pharmaceutical products occupied 18 percent of the total advertising spending on TV in Russia. Ranking second were services in e-commerce and internet, with a share of 17 percent.
Share of the TV advertising budget in Russia in 1st half 2022, by product category
*Including bookmakers.
**Excluding beverages and chocolate.
***Excluding hair and skin care products, hygiene items, and shaving systems. Including perfumes, decorative cosmetics, and deodorants.
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Sostav. (November 10, 2022). Share of the TV advertising budget in Russia in 1st half 2022, by product category [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav. "Share of the TV advertising budget in Russia in 1st half 2022, by product category." Chart. November 10, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav. (2022). Share of the TV advertising budget in Russia in 1st half 2022, by product category. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav. "Share of The Tv Advertising Budget in Russia in 1st Half 2022, by Product Category." Statista, Statista Inc., 10 Nov 2022, https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav, Share of the TV advertising budget in Russia in 1st half 2022, by product category Statista, https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/ (last visited September 19, 2024)
Share of the TV advertising budget in Russia in 1st half 2022, by product category [Graph], Sostav, November 10, 2022. [Online]. Available: https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/