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Italy: inclination to search online products seen on TV 2016

Do you conduct online research about products seen in TV shows or TV ads?

by Statista Research Department, last edited Dec 1, 2016
Italy: inclination to search online products seen on TV 2016 This statistic illustrates the inclination to research online products seen on TV shows or TV ads among Italian TV viewers in 2016. According to survey results, 44 percent of respondents were not interested in researching goods they saw on television, while one in ten respondents regularly researched online goods seen on television, and some 13 percent of respondents expressed interest in doing it although it was not a habit for them.
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Do you conduct online research about products seen in TV shows or TV ads?

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