According to an August 2020 survey, marketing companies in the United Kingdom (UK) declared 'customer error' as the main reason for inaccuracies in user data collected. 'Fake data and bots' was another big reason as cited by 29 percent while 'employee error' was the third biggest cause named.
Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020
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Statistics on Online privacy in the United Kingdom (UK)
Overview in Europe and the UK
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GDPR
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- Basic Statistic Largest fines issued for violations of GDPR as of 2022
- Premium Statistic Europe: cases of non-compliance to GDPR 2019, by type
- Premium Statistic Awareness about GDPR in Europe 2019, by country
- Premium Statistic GDPR compliance among European small businesses 2019
- Premium Statistic GDPR compliance spending among European small businesses 2019
- Premium Statistic Areas of investments for the GDPR compliance among UK companies 2019
- Premium Statistic Share of websites with consent management platforms (CMP) in the UK 2019
Consumer data and marketing
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- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Reasons for inaccurate or invalid customer data according to UK marketing firms 2020
- Premium Statistic Sharing personal data: incentives for consumers in the UK 2019
- Premium Statistic Types of personal data consumers would be most willing to sell to companies UK 2020
- Premium Statistic UK consumers not willing to sell their personal data 2020, by age group
- Premium Statistic Share of UK consumers taking action to limit sharing personal data 2019, by age group
User awareness and concern
8
- Premium Statistic Concerns regarding the protection of personal information in the UK 2021
- Basic Statistic Trust in organizations storing and using personal information in the UK 2017-2020
- Premium Statistic Trust in various organizations to use personal data ethically in the UK 2019, by age
- Premium Statistic Most important rights regarding personal data held by companies in the UK in 2021
- Premium Statistic Consumer understanding of personal data use by companies in the UK, 2021
- Premium Statistic Reasons for low levels of trust in handling of personal data by companies UK 2021
- Premium Statistic Measures that would increase trust in UK companies handling personal data 2021
- Premium Statistic Data which UK citizens do not believe social media companies are collecting in 2020
Spotlight: online privacy during the COVID-19 pandemic
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- Basic Statistic Cumulative downloads of the NHS COVID-19 app in England and Wales 2021
- Premium Statistic Public opinion on contact tracing in relation to privacy in the UK in 2020, by age
- Premium Statistic COVID-19: Change in trust regarding the handling of personal data in the UK 2020
- Premium Statistic Importance of open access to data about COVID-19 in the UK in May 2020
- Premium Statistic Public opinion on government's data strategy in relation to COVID-19 in the UK 2020
Further related statistics
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- Percentage change in content cookie use 2018, by type of use
- Percentage change in third-party cookies per page 2018, by country
- Awareness of cookies among internet users in Germany 2013-2015
- Leading websites which track users' information in Norway 2019, by cookies
- Europe: web traffic with consent management system 2018, by country
- Italy: key figures about web traffic with consent management system 2018
- Packages of Nabisco Oreo (regular) cookies eaten in the U.S. 2020
- Canada's cookie sales by type 2018
- Brazil: import volume of cookies 2016-2017, by type
- Cookie production volume in Japan 2012-2021
- Brazil: leading cookie & cracker companies 2019
- U.S. product shipment value of cookies and crackers 2002-2021
- Sales volume of cookies in Canada 2013-2018
- U.S. average price of private label cookie & cracker products 2016, by segment
- Packages of Nabisco Mini Chips Ahoy cookies eaten in the U.S. 2020
- Industry revenue of “cookie, cracker and pasta manufacturing“ in Georgia 2012-2024
- Industry revenue of “cookie and cracker manufacturing“ in California 2012-2024
- Packages of Nabisco Nutter Butter cookies eaten in the U.S. 2020
- Cookie purchases per capita in the U.S. and UK 2013-2017
- Industry revenue of “cookie and cracker manufacturing“ in New York 2012-2024
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Statistics
- Percentage change in content cookie use 2018, by type of use
- Percentage change in third-party cookies per page 2018, by country
- Awareness of cookies among internet users in Germany 2013-2015
- Leading websites which track users' information in Norway 2019, by cookies
- Europe: web traffic with consent management system 2018, by country
- Italy: key figures about web traffic with consent management system 2018
- Packages of Nabisco Oreo (regular) cookies eaten in the U.S. 2020
- Canada's cookie sales by type 2018
- Brazil: import volume of cookies 2016-2017, by type
- Cookie production volume in Japan 2012-2021
- Brazil: leading cookie & cracker companies 2019
- U.S. product shipment value of cookies and crackers 2002-2021
- Sales volume of cookies in Canada 2013-2018
- U.S. average price of private label cookie & cracker products 2016, by segment
- Packages of Nabisco Mini Chips Ahoy cookies eaten in the U.S. 2020
- Industry revenue of “cookie, cracker and pasta manufacturing“ in Georgia 2012-2024
- Industry revenue of “cookie and cracker manufacturing“ in California 2012-2024
- Packages of Nabisco Nutter Butter cookies eaten in the U.S. 2020
- Cookie purchases per capita in the U.S. and UK 2013-2017
- Industry revenue of “cookie and cracker manufacturing“ in New York 2012-2024
DMA. (November 5, 2020). Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. "Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020." Chart. November 5, 2020. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. (2020). Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. "Reasons for Inaccurate or Invalid Customer Data According to Marketing Companies in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA, Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/ (last visited February 07, 2023)
Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 [Graph], DMA, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/