According to an August 2020 survey, marketing companies in the United Kingdom (UK) declared 'customer error' as the main reason for inaccuracies in user data collected. 'Fake data and bots' was another big reason as cited by 29 percent while 'employee error' was the third biggest cause named.
Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Impact of privacy regulations on marketers' data strategy in the U.S. 2020
- Premium Statistic Types of data B2B buyers believed were appropriate for marketers to collect 2022
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic Number of identity solutions necessary due to cookie deprecation in the U.S. 2020
- Premium Statistic Shifting from third-party cookies to another identity solution in the U.S. 2020
About the region
10
- Basic Statistic Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Basic Statistic Attitudes to online privacy in the United Kingdom (UK) as of October 2013
- Premium Statistic Perceived safety of personal data on the internet in the UK 2018
- Premium Statistic Opinion on use of personal data online in the EU and U.S. 2018, by country
- Premium Statistic Student knowledge about their right to access official public information UK 2013
- Premium Statistic Importance of teaching pupils to protect their personal information in the UK 2013
- Premium Statistic Changing consumer behavior as a result of data breaches in the UK 2014-2015
- Basic Statistic Online marketing tactics considered invasive in the United Kingdom (UK) 2013
- Basic Statistic DuckDuckGo search market share 2019-2023, by selected regions and countries
- Premium Statistic Impact of recent breaches on willingness to share personal data in the UK 2021
Other regions
10
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by gender
- Premium Statistic Daily average number of search queries on DuckDuckGo 2020 to 2021, by month
- Premium Statistic Level of concern about mobile phone surveillance in the Benelux 2015
- Premium Statistic Incidents of cyber attacks in India 2015-2022
- Premium Statistic Number of personal data breaches reported in Finland 2013-2020
- Basic Statistic Canada: personal information usage concern 2020
- Premium Statistic Young actors of cyber violence and the types of crime committed in France 2019
- Premium Statistic Changes in privacy and information security after GDPR in Norway in 2018
- Premium Statistic Percentage change in content cookie use 2018, by type of use
- Premium Statistic Awareness of cookies among internet users in Germany 2013-2015
Related statistics
10
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Popularity of sharing first-party data in the UK 2020
- Premium Statistic Impact of cookie deprecation on digital advertising in the U.S. 2020
- Premium Statistic Data sharing solutions used to support marketing efforts in the UK 2020
- Premium Statistic Public opinion on micro-targeting UK 2020
- Premium Statistic Adult views on targeted advertising in the U.S. 2019
- Premium Statistic Adult views on targeted advertising in the U.S. 2019, by gender
- Premium Statistic Adult views on targeted advertising in the U.S. 2019, by age
- Premium Statistic Most overrated marketing skills in the UK 2023
Further Content: You might find this interesting as well
DMA. (November 5, 2020). Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. "Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020." Chart. November 5, 2020. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. (2020). Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. "Reasons for Inaccurate or Invalid Customer Data According to Marketing Companies in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA, Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/ (last visited November 30, 2023)
Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 [Graph], DMA, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/