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Reasons for inaccurate or invalid customer data according to UK marketing firms 2020

Published by Statista Research Department, Jan 14, 2021
According to an August 2020 survey, marketing companies in the United Kingdom (UK) declared 'customer error' as the main reason for inaccuracies in user data collected. 'Fake data and bots' was another big reason as cited by 29 percent while 'employee error' was the third biggest cause named.

Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020

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© Statista 2021

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Sources

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Release date

November 2020

Region

United Kingdom

Survey time period

August 2020

Number of respondents

212 respondents

Special properties

marketing organizations

Method of interview

Online survey

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