Most popular attributes that makes a mobile app or service trustworthy according to global smartphone users as of July 2017

Leading trustworthy attributes of mobile apps and services worldwide 2017 This statistic reports on the most common attributes that makes a mobile app or service trustworthy according to smartphone users as of July 2017. During the survey period, 33 percent of respondents stated that a clear simple privacy statement was a trustworthy attribute for mobile app or service. Additionally, 32 percent of respondents reported that brand recognition was another trustworthy attribute.
Show more
Loading statistic...
Share of respondents
Clear simple privacy statement33%
Brand recognition32%
Positive media coverage/reviews29%
Recommendation from friends or family27%
Length of time in the market20%
The ability to message or speak to someone19%
Public service17%
A trusted kitemark16%
Share of respondents
Clear simple privacy statement33%
Brand recognition32%
Positive media coverage/reviews29%
Recommendation from friends or family27%
Length of time in the market20%
The ability to message or speak to someone19%
Public service17%
A trusted kitemark16%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic reports on the most common attributes that makes a mobile app or service trustworthy according to smartphone users as of July 2017. During the survey period, 33 percent of respondents stated that a clear simple privacy statement was a trustworthy attribute for mobile app or service. Additionally, 32 percent of respondents reported that brand recognition was another trustworthy attribute.
Show more
Release date
July 2017
Region
Worldwide
Survey time period
July 2017
Number of respondents
6,500 respondents
Supplementary notes
Question: "What is it about an app or service that makes it trustworthy?"
Based on 6,500 smartphone users in 10 countries: Belgium, China, France, Germany, Poland, Romania, South Africa, Spain, UK, and USA

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Mobile internet usage worldwide

All Information
in one Presentation

Mobile internet usage worldwide

Everything On "Mobile internet usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Mobile internet usage worldwide"

  • Mobile audiences and access
The most important statistics
  • Mobile apps
  • Mobile activities
  • Mobile media
The most important statistics
  • Mobile social
The most important statistics
  • Mobile commerce
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News