Leading trustworthy attributes of mobile apps and services worldwide 2017

This statistic reports on the most common attributes that makes a mobile app or service trustworthy according to smartphone users as of July 2017. During the survey period, 33 percent of respondents stated that a clear simple privacy statement was a trustworthy attribute for mobile app or service. Additionally, 32 percent of respondents reported that brand recognition was another trustworthy attribute.

Most popular attributes that makes a mobile app or service trustworthy according to global smartphone users as of July 2017

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Sources

Release date

July 2017

Region

Worldwide

Survey time period

July 2017

Number of respondents

6,500 respondents

Supplementary notes

Question: "What is it about an app or service that makes it trustworthy?"
Based on 6,500 smartphone users in 10 countries: Belgium, China, France, Germany, Poland, Romania, South Africa, Spain, UK, and USA

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Statistics on "Online privacy in the United Kingdom (UK)"

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