Most popular attributes that makes a mobile app or service trustworthy according to global smartphone users as of July 2017

Leading trustworthy attributes of mobile apps and services worldwide 2017 This statistic reports on the most common attributes that makes a mobile app or service trustworthy according to smartphone users as of July 2017. During the survey period, 33 percent of respondents stated that a clear simple privacy statement was a trustworthy attribute for mobile app or service. Additionally, 32 percent of respondents reported that brand recognition was another trustworthy attribute.
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Share of respondents
Clear simple privacy statement33%
Brand recognition32%
Positive media coverage/reviews29%
Recommendation from friends or family27%
Length of time in the market20%
The ability to message or speak to someone19%
Public service17%
A trusted kitemark16%
Share of respondents
Clear simple privacy statement33%
Brand recognition32%
Positive media coverage/reviews29%
Recommendation from friends or family27%
Length of time in the market20%
The ability to message or speak to someone19%
Public service17%
A trusted kitemark16%

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Description Source More information
This statistic reports on the most common attributes that makes a mobile app or service trustworthy according to smartphone users as of July 2017. During the survey period, 33 percent of respondents stated that a clear simple privacy statement was a trustworthy attribute for mobile app or service. Additionally, 32 percent of respondents reported that brand recognition was another trustworthy attribute.
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Release date
July 2017
Region
Worldwide
Survey time period
July 2017
Number of respondents
6,500 respondents
Supplementary notes
Question: "What is it about an app or service that makes it trustworthy?"
Based on 6,500 smartphone users in 10 countries: Belgium, China, France, Germany, Poland, Romania, South Africa, Spain, UK, and USA

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