UK: women's research behavior before apparel purchase 2016

This survey represents the behavior of female consumers before purchasing an item of clothing in the United Kingdom (UK) in 2016. 54 percent of women claim that they always compare prices online before they buy. 29 percent state that they will research items on their mobile or tablet while browsing in-store. 68 percent of women claim that they would prefer to see, touch or try the items on before buying.

Thinking about fashion items in particular, to what extent do you agree with the following statements?

Share of respondents
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Source

Release date

August 2017

Region

United Kingdom

Survey time period

2016

Number of respondents

24,000 respondents

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