In the fiscal year 2023, Macy's Inc. spent approximately 1.11 billion U.S. dollars on advertising, roughly five million U.S. dollars less when compared to the amount spent in the previous year. As a percentage of net sales, ad spend in 2023 represented 4.8 percent.
Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023
(in billion U.S. dollars)
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Macy's. (April 15, 2024). Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. "Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars)." Chart. April 15, 2024. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. (2024). Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. "Macy's Inc. Advertising Spending Worldwide in The Fiscal Years from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's, Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/622168/macys-ad-spend/ (last visited October 08, 2024)
Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) [Graph], Macy's, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/622168/macys-ad-spend/