In the fiscal year 2023, Macy's Inc. spent approximately 1.11 billion U.S. dollars on advertising, roughly five million U.S. dollars less when compared to the amount spent in the previous year. As a percentage of net sales, ad spend in 2023 represented 4.8 percent.
Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Macy's. (April 15, 2024). Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. "Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars)." Chart. April 15, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. (2024). Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. "Macy's Inc. Advertising Spending Worldwide in The Fiscal Years from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's, Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/622168/macys-ad-spend/ (last visited October 31, 2024)
Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) [Graph], Macy's, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/622168/macys-ad-spend/