LGBT theme presence in advertising in the U.S. 2017

Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017

by A. Guttmann, last edited Sep 7, 2017
LGBT theme presence in advertising in the U.S. 2017 The statistic presents information on the perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017. It was found that 61 percent of responding LGBT consumers believed their lifestyle was not sufficiently represented in advertising, as compared to 51 percent of general public respondents who said the same.
Show more

Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017

Loading statistic...
LGBT consumersGeneral public
I don't see my lifestyle represented enough in advertising66%51%
I wish I could see more advertisements with families like mine51%40%
LGBT consumersGeneral public
I don't see my lifestyle represented enough in advertising66%51%
I wish I could see more advertisements with families like mine51%40%
Download Settings Share
Download started
Please be patient - this may take a moment
by A. Guttmann, last edited Sep 7, 2017
The statistic presents information on the perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017. It was found that 61 percent of responding LGBT consumers believed their lifestyle was not sufficiently represented in advertising, as compared to 51 percent of general public respondents who said the same.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising consumption and perception
Advertising consumption and perception

All Information
in one Presentation

Advertising consumption and perception

Everything On "Advertising consumption and perception" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Advertising consumption and perception"
  • Overview
  • Positive attitude
  • Negative attitude
  • Purchase & research influence
  • LGBTQ advertising perception
  • Ad consumption by ethnicity
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.