LGBT theme presence in advertising in the U.S. 2017

The statistic presents information on the perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017. It was found that 61 percent of responding LGBT consumers believed their lifestyle was not sufficiently represented in advertising, as compared to 51 percent of general public respondents who said the same.

Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017

LGBT consumersGeneral public
I don't see my lifestyle represented enough in advertising66%51%
I wish I could see more advertisements with families like mine51%40%
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Source

Release date

June 2017

Region

United States

Survey time period

May 2017

Supplementary notes

The source did not provide information on the sample numbers.

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Statistics on "Advertising consumption and perception"

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