In an age characterized by technological improvements, efficiency, and mobility, tablet computers quickly gained popularity, sitting between PCs and smartphones. The tablet market in the United States is the largest globally, accounting for around one-third of tablet unit shipments annually. While tablet sales have fluctuated worldwide, the U.S. market has proven resilient with stable tablet device sales and even growing shipments at times. This trend can be attributed to the general popularity of tablet devices in the country - more than 222 million Americans are forecast to use a tablet in 2023. Looking ahead the U.S. tablet market is projected to fall in line with the global trend and shipments are projected to decrease in upcoming years.
The average lifespan of tablets in the United States is forecast to drop significantly from more than seven years in 2019 to less than five years as of 2023. This development could be due to the introduction of newer device generations in the past couple of years, replacing older devices purchased when tablets first started to become popular around 2014. The most popular activities for U.S. tablet users are accessing the internet, watching digital video content, online shopping, listening to digital music content or podcasts, and playing video games.
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Research expert covering the global consumer technology industry