Indonesia smartphone vendors' market share of shipments in 2018-2019

The competition among smartphone vendors in Indonesia has increased in 2019 with only five brands commanding more than 90 percent of the market. However, only Samsung was able to achieve a significant share of the market among the globally renowned market leaders. On the other hand, Xiaomi and Oppo were able to increase their market share in the past two years and became two well-known brand on the Indonesian smartphone market, beating leading brands like Apple.

Xiaomi in Indonesia

Indonesia is one of the countries where the Chinese company is most successful. Senior vice president at Xiaomi Corporation, Wang Xiang, wrote on Twitter that the company was the second-most sold smartphone brand in Indonesia. With the help of their exclusive distribution partner Erajaya they were able to further increase their offline sales and support their flagships Redmi and Pocophone F1. By concentrating their brand growth in Indonesia, where the number of smartphone users is estimated to grow to almost 90 million in 2022, Xiaomi has emerged as one of the world's best smartphone manufacturers.

Smartphone market in Indonesia

As several studies show, the Indonesian smartphone market is still on the rise. While some big players such as Huawei and Apple only have plans to invest in the Indonesian smartphone market in the future, Samsung, Xiaomi and Oppo have already started to meet Indonesians’ need to be constantly online. In 2018, the number of social media users in Indonesia amounted to over 80 million and is still expected to grow. With an increasing mobile internet user penetration, as well as increasing online advertising spending, the future for the smartphone market in Indonesia looks promising.

Vendors' market share of smartphone shipments in Indonesia from Q3 2018 to Q3 2019*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019



Survey time period

Q3 2018 to Q3 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Smartphone market in Indonesia"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.