Indonesia smartphone vendors' market share of shipments in 2018-2019

The competition among smartphone vendors in Indonesia has increased in 2019 with only five brands commanding more than 90 percent of the market. However, only Samsung was able to achieve a significant share of the market among the globally renowned market leaders. On the other hand, Xiaomi and Oppo were able to increase their market share in the past two years and became two well-known brand on the Indonesian smartphone market, beating leading brands like Apple.

Xiaomi in Indonesia

Indonesia is one of the countries where the Chinese company is most successful. Senior vice president at Xiaomi Corporation, Wang Xiang, wrote on Twitter that the company was the second-most sold smartphone brand in Indonesia. With the help of their exclusive distribution partner Erajaya they were able to further increase their offline sales and support their flagships Redmi and Pocophone F1. By concentrating their brand growth in Indonesia, where the number of smartphone users is estimated to grow to almost 90 million in 2022, Xiaomi has emerged as one of the world's best smartphone manufacturers.

Smartphone market in Indonesia

As several studies show, the Indonesian smartphone market is still on the rise. While some big players such as Huawei and Apple only have plans to invest in the Indonesian smartphone market in the future, Samsung, Xiaomi and Oppo have already started to meet Indonesians’ need to be constantly online. In 2018, the number of social media users in Indonesia amounted to over 80 million and is still expected to grow. With an increasing mobile internet user penetration, as well as increasing online advertising spending, the future for the smartphone market in Indonesia looks promising.

Vendors' market share of smartphone shipments in Indonesia from Q3 2018 to Q3 2019*

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Source

Release date

December 2019

Region

Indonesia

Survey time period

Q3 2018 to Q3 2019

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Statistics on "Smartphone market in Indonesia"

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