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Number of football shirts owned by target groups in China 2007

Number of football shirts owned by target groups in China as of 2007, by share of respondents

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Source

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Release date

June 2007

Region

Asia, China

Survey time period

2007

Method of interview

Face-to-face interview, online survey

Supplementary notes

Note: This report can only be viewed as a pilot as it does not provide full coverage of China. Respondents are mainly drawn from Beijing, Hong Kong, Shanghai, Guangdong and Shandong Provinces. There is, however, a good gender split and reasonable coverage of respondents from age 16 to 45 who may represent the major part of the market for football shirts in China.

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