MoviePass subscribers in the U.S. 2019

As of April 2019, it was estimated that MoviePass had just 225 thousand subscribers in the United States, a significant drop from the three million recorded in June 2018. MoviePass is no stranger to media attention, but after the recent claims from a source that they had obtained internal data about MoviePass’s floundering subscriber base, the company is once again in the spotlight.

What is MoviePass?

MoviePass is a subscription-based movie ticketing service, designed to allow subscribers to buy a select amount of movie tickets each month for a single fee. MoviePass has been controversial since its inception, with multiple app issues, price changes and major chains expressing concerns about MoviePass’s business model.

Despite a sudden increase in its subscriber base in 2018, MoviePass has never been especially popular with potential customers. A study showed that most respondents had never subscribed to MoviePass and a large amount had never heard of the service. Among the few responding adults who did subscribe, most were under the age of 45, with only very small percentages of older generations saying that they had a subscription.

Number of MoviePass subscribers in the United States from December 2016 to April 2019

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Sources

Release date

April 2019

Region

United States

Survey time period

December 2016 to April 2019

Supplementary notes

*Estimated, based on internal data obtained by Business Insider. The source also notes that following the publication of the figures, Helios and Matheson said that the numbers reported were incorrect but refused to provide any details or evidence to support that statement.
Figures prior to April 2019 come from earlier articles.

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