Finland: TV channels by audience share 2023

In 2023, Yle TV1 was the most popular TV channel in Finland, with an audience share of 27.2 percent. It is operated by the public service broadcasting company Yle (Yleisradio), which reached 41 percent of the population on a weekly basis as of 2022. The commercial television channel MTV3 was the second most watched TV channel with a share of 20.1 percent, followed by Yle TV2 (12.9 percent).

Record viewer numbers for World Ice Hockey Championship Final 2019

The IIHF World Championship Final (Finland vs. Canada) attracted roughly 2.7 million viewers in May 2019, when the world championship title was won by Finland. It was the most watched ice-hockey game of all-time, and the viewer number represents almost half of the country’s population. Traditionally, the broadcast of the annual Independence Day Reception is the most watched television program of the year, reaching over two million viewers.

Traditional vs. online TV viewing

Around 70 percent of the Finnish people were watching online TV provided by broadcasting companies in 2019. Although the use of online services has steadily increased, 83 percent of the daily viewing time is spent on watching broadcast TV. Especially older age groups mainly watch broadcast television, while young people increasingly use advertising-based (AVoD) or subscription video on demand (SVoD) services.

Leading television channels in Finland in 2023, by audience share

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Release date

2024

More information

Region

Finland

Survey time period

Week 1 to 52, 2023

Number of respondents

2,100 respondents

Age group

3 years and older

Method of interview

Panel survey

Supplementary notes

The source adds the following information: "Finnpanel Oy produces the TV ratings by the means of panel reasearch. Peoplemeters are installed installed to each TV set of a 1000 household sample (approximately 2100 individuals). The peoplemeters automatically identify the channel and time of viewing. The resuls are reported daily to the subscribers of the survey."

"Since the beginning of 2008 guest viewing and timeshift viewing are included in the ratings. This must be taken into account when comparing the results to previous years. The latest weekly ratings contain timeshift viewing only during the same day. Monthly and yearly and older weekly ratings contain timeshift viewing during seven days."

"The figures represent the share of demographic group's viewing by channel (all day)."

The results have been weighted to represent the entire population.

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