As of 2018, HSBC Holdings plc is a British multinational bank and financial services organization based in London, United Kingdom. After having acquired the UK-based Midland Bank in 1992, HSBC and its parent company have gained a considerable market presence in the United Kingdom. HSBC has continued its global expansion with a series of further acquisitions, such as that of Banco Bamerindus (Brazil), Roberts SA de Inversiones (Argentina) and the Republic National Bank of New York in the United States, as well as Credit Commercial de France (France) and Demirbank (Turkey). As of 2018, the company had around 235 thousand employees all over the world. The main employment centers are United Kingdom, followed by India and Hong Kong.
HSBC operates on four distinct service segments: commercial banking, global private banking, global banking and markets and personal financial services. It is counted among the largest banks in the world based on market capitalization, with a total market cap of 194.07 billion U.S. dollars in 2018. In 2017, HSBC reported almost 2.52 trillion U.S. dollars in assets, therefore placing seventh in a ranking of largest global banks based on assets. HSBC is also listed as one of the most valuable banking brands worldwide.