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Companies using CRM for capturing and processing customer data in Spain 2012-2016

This statistic shows the evolution of the share of companies which had CRM tools for capturing, storing and sharing customer information in Spain from 2012 to 2016. The share of companies using CRM for these purposes increased steadily till 2015. In 2016 34.62 percent of companies used it.

Share of companies using CRM tools for capturing, storing and sharing customer information in Spain from 2012 to 2016

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Source

Release date

June 2016

Region

Spain

Survey time period

2012 to 2016*

Special properties

companies with at least 10 employees and CRM tools

Supplementary notes

The survey examines the population of all companies whose main activity is described in sections C, D, E, F, G, H, I, J, section L, divisions 69 to 74 of section M, the section N and the group 95.1 of the CNAE-2009.

* Data as of first quarter of every year.

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