Italy: interesting topics on banking and financial services 2017

In a survey on financial knowledge and education conducted in 2017, 79 percent of Italians answered that they would find it interesting being able to improve their knowledge about saving, investments, banking and payment protection. Moreover, 42 percent said they would be interested in knowing more about mortgage and personal loans. Finally, only three percent of the respondents declared that they were not interested in improving their financial knowledge.

Financial knowledge needs improving

The results of the survey also revealed that Italians seemed to be lacking an acceptable level of general financial knowledge. In fact, 53 percent of the respondents admitted that they were not very well informed when talking about banking and financial products, while only seven percent of the people interviewed said they were very well informed on the topics. Moreover, among those aware of their lack of financial knowledge, 55 percent said that they would like to know more about the topic but wouldn’t be willing to pay to learn more.

Latest financial products are even more obscure

Due to innovation and technological development, new products and players have entered the banking and financial sector. When talking about the latest developments in the sector, Italians seem to be even more unaware. For example, another survey showed that 66 percent of Italians seemed to have never heard of cryptocurrencies. Moreover, 51 percent of the respondents had no idea what crowdfunding was.

Which of the following topics do you acknowledge to be more interesting in order to deepen your knowledge of banking and financial services?

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Release date

April 2017



Survey time period

Febraury 21 to March 21, 2017

Number of respondents

702 respondents

Age group


Supplementary notes

Multiple answers were possible.

The respondents were represented as follows: 51% men and 49% women; 56% of the total respondents were in the 35-59 age category. Moreover, 58% of them held a higher education diploma (3+ years). A large proportion of respondents were living in the Italian regions of Lazio (35%), Lombardy (14%) and Emilia-Romagna (11%).

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