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Online banking in Italy - statistics & facts

More and more banks are embracing the digital transition and are shifting towards online banking solutions. This is no surprise, as online banking comes with many advantages: for customers, online banking allows access from anywhere and anytime to almost every service traditionally offered by banks, without having to physically visit their branches. For banks, online banking permits to enhance their customer experience, and allowing them to decrease total maintenance costs by reducing the number of branches. The online banking penetration in Italy increased steadily over the last few years, and it is expected to grow further in the future. Moreover, online banking was cited as one of the main online activities by Italian internet users, signaling the significant interest in such services in the country.

Online and mobile banking, what is the difference?

Online banking includes any transaction conducted over the internet. On the other hand, mobile banking refers specifically to banking operations performed using a tablet or a smartphone. Hence, mobile banking includes logging into a bank’s mobile website, text messaging with the bank, or using its mobile app. Mobile banking is particularly appreciated by Italian customers, as it exploits advanced features such as face recognition for quicker log-ins, and it can be used anywhere.

Who uses online banking?

The outbreak of the covid-19 pandemic encouraged the switch towards digital banking solutions, further accelerating an already ongoing process. As with most digital developments, younger generations in Italy embraced online banking more readily than others. Among the banking activities that can be carried out online, Italian users found mobile banking particularly convenient for minor operations such as checking the balance and the transaction record. However, the use of online banking for investment purposes remains low, despite its potential for managing stocks and bank products independently and remote.

Interesting statistics

In the following 4 chapters, you will quickly find the 27 most important statistics relating to "Online banking in Italy".

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