Italy: individuals purchasing during Black Friday sales 2017, by gender

This statistic reports the results of a survey investigating if individuals took advantage of the promotional sales during the Black Friday sales in Italy in 2017, broken down by gender. According to data, the men were more likely to shop during the promotional sales of the Black Friday weekend either in shops and markets (40 percent) or online (32 percent). By contrast, 33 percent of the women stated that they won't buy anything during the Black Friday sales.

Several shops in Italy will adhere to the Black Friday sales during the weekend between 24 and 26 November. Do you believe that you will go shopping during these days?

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Release date

November 2017



Survey time period

November 24, 2017

Number of respondents

800 respondents

Age group

18 years and older

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