Black Friday in the United Kingdom (UK) - Statistics and Facts

The United Kingdom takes Black Friday quite seriously. In 2019, total retail spending during Black Friday was forecast to reach 8.57 billion British pounds, the highest among many other countries in Europe. A study on Black Friday spending figures around the world also found that compared to their European counterparts, UK consumers allocated more generous budgets for Black Friday shopping.

Although this globally participated mega sales event is commonly known and referred to as Black Friday, special deals on offer spread over the following weekend (which is also known as Black or Cyber Weekend) and Monday (Cyber Monday). In 2019, UK shoppers were expected to spend more over Cyber Weekend than they did on Black Friday itself, both online and offline. A recent survey on the Black Friday purchasing intentions of UK consumers revealed a growing interest in Black Friday, across all age groups.

Black Friday is both an online and offline affair, but in Europe and in the UK shoppers turn to online rather than visiting brick and mortar stores for the best deals. Retailer websites during the week that covered Black Friday and Cyber Monday saw millions of visitors, and among the most popular ones were department store and apparel retailer websites. Another significant stop on consumers’ Black Friday shopping itinerary was, unsurprisingly, Amazon. In 2018, more than four million transactions were processed on Amazon’s UK platform on Black Friday only. Amazon’s own-brand devices dominated the list of leading products that filled consumers’ Black Friday carts.

Black Friday is arguably the most anticipated and advertised event of the last quarter of the calendar year, when the retail sector typically sees boost in consumer spending. While prior to the event upcoming Black Friday deals inspire some to postpone making purchases, for other consumers Black Friday makes for an alternative opportunity to buy Christmas gifts. A 2019 survey demonstrated that surpassing Pre-Christmas and Boxing Day sales, Black Friday was the most popular shopping event UK consumers preferred to participate in. Similarly, around Europe and the Middle East as well, daily sales index in the retail sector saw the greatest surges on Black Friday and Cyber Monday, making these two the most popular shopping events of the holiday season.

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Black Friday in the UK".

Black Friday in the UK

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Important key figures

The most important key figures provide you with a compact summary of the topic of "Black Friday in the UK" and take you straight to the corresponding statistics.

Online Black Friday

Shopper behavior and demographics

More interesting topics

Related topics

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.