Reasons to drink wine for Chinese online wine consumers 2016

This statistic displays the main reasons for drinking wine among online Chinese wine consumers as of 2016. During the survey, about 60 percent of respondents consumed wine because they regarded it as healthy, while 26 percent drank wine because it helped them to relax.

Reasons for wine consumption among Chinese online wine consumers as of 2016

Share of respondents
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Release date

July 2016



Survey time period

2015 to 2016

Number of respondents

2,276 respondents

Special properties

based on the feedback of 2,276 wine online consumers collected between 2015 to 2016

Method of interview

Online survey

Supplementary notes

This survey result is based on the feedback of 2,276 wine online consumers collected from 2015 to 2016 using the customer data base of yesmywine, which is the biggest wine specific platform in China and focuses on imported wine.

Multiple choices were allowed in this survey.

The source did not specify the release date. The date given is the date of the magazine publication.

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Statistics on "Wine industry in China"

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