Survey on purchasing not previously tried beverages at Systembolaget in Sweden 2017

This statistic displays the result of a survey showing factors for purchasing new beverages at Systembolaget in Sweden in 2017. During the survey period of August 2017, 76 percent of respondents in Sweden stated that a recommendation from friend, colleague, or family-member would lead them buy alcoholic beverages they had not previously purchased at Systembolaget.

Which of following factors could affect you to buy beverages you didn't previously buy at Systembolaget?

Share of respondents
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Release date

October 2017



Survey time period

August 16, 2017 to August 22, 2017

Number of respondents

535 respondents

Age group

20-79 years

Special properties

respondents who visited Systembolaget during the last 10 days

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Skulle något av följande kunna få dig att köpa drycker du inte tidigare köpt på Systembolaget, i så fall vad?"

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