In the domestic retail trade, sales revenue of beer, wine and spirits increased overall in recent years. Annual wine sales revenue rose year-on-year over a decade from 2009 to 2019, peaking at around 23 billion Swedish kronor. By comparison, for beer, sales revenue amounted to roughly 12 billion Swedish kronor that same year and for the sales of spirits, the retail trade generated almost eight billion Swedish kronor. Most of the sales were made in Systembolaget stores - in the first quarter of 2020, beer was the most sold alcoholic drink, reaching a volume of roughly 55 million liters. Wine followed, ahead of spirits. Cider and alcopops were the category with the least sales in the stores of the Swedish beverage retailer.
Beer was not only the most sold alcoholic drink in Systembolaget stores, it also seemed to be the favorite beverage containing alcohol among consumers, based on a consumption volume of about 460 million liters as of 2018. In second place came wine, reaching a volume of approximately 242 million liters and in third place followed spirits with a consumption volume of more than 26 million liters.