Italy: main drivers leading people to go to the cinema in the summer 2017

This statistic shows the main drivers leading individuals to go to the cinema in their city in the summer in 2017. According to survey results, 49 percent of Italian movies' consumers would be willing to go to the movies in the summer, if their favorite film was released. Overall, 41 percent of the respondents would go to the cinema if a sequel from a saga they follow was released. Lastly, the release of the last winning Oscar film would be attractive for 32 percent of respondents.

Which one of the following situations could make you go to the cinema in your city in the summer?

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Release date

July 2017



Survey time period


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