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Level of purchase interest through voice assistants by product category 2017

The statistic shows the level of interest among consumers in the use of voice assistants to purchase products or services worldwide, as of November 2017. According to the survey, 56 percent of respondents reported that they were interested in using voice assistants to order meals, while 54 percent indicated that they would like to use voice assistants for other specialty services, such as booking taxis. Of the least interest to consumers, among product types surveyed, was the purchase of home furnishing and household care items.

Users' interest in using voice assistants for purchases worldwide as of November 2017, by product and service type

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Release date

January 2018



Survey time period

October to November 2017

Number of respondents

2,558 respondents

Special properties

Consumers in the US, UK, France, Germany

Method of interview

Online survey

Supplementary notes

*Multiple responses were possible.

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